I guess it’s about time this happened. I’m actually surprised it took this long. Mashable! is reporting that the Lonelygirl15 team is scripting in a new character who is basically there to sell Neutrogena. While of course, most people’s first reaction is, ‘what sell outs!’ I think it’s important to remember that those guys were all just prosumers like the rest of us. Making videos in their bedroom during free time.
And while no one has really yet figured out how to monetize consumer-generated content, Lonelygirl15 is taking a step in a new direction (a long proven one for networks and film studios).
My only question is, who’s next? Nalts using Gillette’s line of shaving cream next time Renetto shaves his head? Oh wait, maybe he’s already one step ahead of us:
Tags: nalts, lonelygirl15, mashable, video, marketing, advertising, viral, renetto
July 26th, 2007 at 3:12 am
Still not allowed back at the mall after that one.