It almost seems like old news already. But like most of us thought, the numbers are in. Jeff Jarvis pointed out some staggering numbers on his blog Buzz Machine:
Daily usage of online video rose by 56 percent over the last year. In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily — every day. Today, in 2007, this number has risen to 14 percent of Americans 12 to 64 years old.
His post, which quotes from a survey by Magrid is heavy on numbers. I have to pull out one more quote:
Over a third of online Americans 12 to 64 watch online video news stories regularly. Video content described as jokes/bloopers, weather, and movie previews are tied for second most regularly viewed video content. Closely following these are music videos and “videos shot by consumers and uploaded to Web sites like YouTube” — a more consumer- friendly way of saying “user-generated content.”
So not only is online video popular and gaining on old media, user generated video is high on the list of consumed content. Will this change the more Old Media join the game? I believe we’re going to see a huge rise in the prosumer market. Not quite pro, but much more savvy than your average consumer.
