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• Consumer Generated Ad Contest Gone Awry

  June 27th, 2007

  Consumer-generated ad contests don’t always go as planned. One recent contest for Malibu Carribbean Rum caused a stir among it’s participants and onlookers when the organizers botched the publicity surrounding the judging of the contest. This New York Times article gets into the story.

  Interestingly, the by-product of all the hoopla surrounding the controversy is… more people are watching the Malibu commercials! In fact, when I Googled for it, I came up with non-winning entries that I watched first. The contest may have had it’s trouble, but for the brand, the outcome is not too shabby.

  Here is the winning video:

  [tags]nytimes, cga, consumer, generated, advertising, malibu rum, contest, video[/tags]

  This entry was posted by Mark Schoneveld on Wednesday, June 27th, 2007 at 3:20 pm and is filed under Our News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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