Consumer-generated ad contests don’t always go as planned. One recent contest for Malibu Carribbean Rum caused a stir among it’s participants and onlookers when the organizers botched the publicity surrounding the judging of the contest. This New York Times article gets into the story.

Interestingly, the by-product of all the hoopla surrounding the controversy is… more people are watching the Malibu commercials! In fact, when I Googled for it, I came up with non-winning entries that I watched first. The contest may have had it’s trouble, but for the brand, the outcome is not too shabby.

Here is the winning video:

Tags: nytimes, cga, consumer, generated, advertising, malibu rum, contest, video

This entry was posted on Wednesday, June 27th, 2007 at 3:20 pm and is filed under advertising, our news, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.