Our acting CEO Neil Perry just published an insightful interview with the famous YouTube video blogger Kevin Natly, aka Nalts. They discuss the future of advertising in a consumer-generated media world.
Perry: How has the internet changed the world of videography?
Nalty: When I grew up, my audience was any poor sucker that came to my house. Their eyes would glaze as I showed them my third or fourth video. Now there’s nothing standing between me and a limitless global audience. Creators don’t have to live in Hollywood or have connections to get their work seen. I can wake up with an idea, shoot it and get feedback from hundreds of viewers within hours. That instant gratification is rewarding, and so too is the fact that I can do it all from a small town in Pennsylvania.
[tags]video, advertising, nalts, kevin nalty, xlntads[/tags]

July 26th, 2007 at 3:09 am
Sheer brilliance, that Nalts. I can’t believe I’m the only one to comment on his genius.