Last week was a great week in Consumer Generated Advertising. First off, we were quoted in an interesting article on NewTeeVee.com, one of the leading blogs on online video. FTW! Chris Albrecht wrote about life after the big prize; what happens to the people who win big video contests after they win. Do they get more video jobs? Are they enthusiastic about the medium? Head over and check out what the Heinz Top This TV Challenge winner and the Doritos Crash the Super Bowl winner have to say.
Also, (perhaps due to our advice, not!), Apple recruited a young fella, Nick Haley, from England to make the new iPhone commercial. Why such a young kid? Wow! Lucky kid. But it goes to show, even the world’s most respected brands can use consumer-made video advertising.
By the way, we freakin’ love the Brazilian band CSS’s track he grabbed, I can’t imagine he had permission. If I were the band, it goes without saying they’ll be asking for a cut of the Apple love. I’m sure they’ll be handsomly rewarded. It’s a win-win!
Tags: advertising, apple, cga, xlntads, heinz, doritos, video, iphone, css, music
