The long-loved ad form, the 30 second spot, has been under pressure for a while now, but the LA Times recently explored what other kids of vid-ads are going to take its place and why.
“At the end of the day, why would anybody of sane mind and body sit through a commercial?” said Jaffe, whose book was published in 2005. Online advertisers stand a chance of keeping an audience’s attention, he said, by making commercials that don’t appear to be commercials.
The most effective ones are, of course, like programs themselves, said Rick Corteville, executive director of media at San Francisco-based digital marketing agency Organic, which created an interactive video ad for the 2007 Jeep Patriot.
[via Reel Pop]
Tags: advertising, marketing, 30 second spot, viral, new media, trends
