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Poptent is our new community site where brands and independent video creators connect.
Archive for August, 2007
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FAQ: How do I follow creators and brands?
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FAQ: What is activity?
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FAQ: What is Poptent?
Poptent is a vibrant community of filmmakers (and actors, comedians, grips, animators and more!) who are connecting to each other and to companies that want to pay them for their talents. Through our passions for advertising and commercials, we are exploring a new way of creating branded messages for the Internet age.
Poptent members can show off their work, build a portfolio, collaborate with other creators, leverage our deep set of features, and best of all make money doing what they love.
Poptent brands are seeking new ways to reach their consumers and create new audiences. They are finding exciting possibilities that save them both money and time while staying just ahead of the curve of competition. They are, in a word, trendsetters.
Here’s a short introduction to what we’re doing on Poptent.
Here’s a bit more from Mark and Neil.
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FAQ: What are the benefits of uploading media?
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Neil Appears as Nalts Campaign Advisor
While we were shooting some XLNTads promotional videos over at Woodshop Films, our friend Nalts of Will Video For Food stopped over and shot a quick video for his hilarious vlog on YouTube. He needed a ‘campaign advisor’ for his YouTubian Party Presidential nomination, and Neil stepped to the plate. Have a look:
Make sure to check out Part 2, also!
[tags]youtube, nalts, xlntads, funny, comedy, video, will video for food, neil perry[/tags]
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We’re on the Insider Chatter Blog!
Donna Bogatin gave us a nice write up on her blog. Thanks, Donna! Here’s a quote:
What is the BEST way to engage consumers with advertisements? HAVE THEM MAKE THEM THEMSELVES, of course.
BONUS: Ad creative and production costs are slashed! Such is the business model premise powering XLNTads, “run by a seasoned team of Internet marketing executives.” I met with one of them over lunch recently in New York City: Neil Perry, [acting] CEO.
[tags]donna bogatin, advertising, news, xlntads, cga, marketing[/tags]
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Video Tips: Make Internet TV & Indy Mogul
Even the most seasoned of video creators need some refreshing on production tips. If you’re making video for web, you’ll definitely want to check out Make Internet TV, the site created by the Participatory Culture Foundation that helps educate people on how to make and distribute your own content on the web. Lots of great tips and how-to’s in there, and be sure to find out more about Miro while you’re there!
Also, another great resource, one of my personal favorites for tips on making great video is the IndyMogul Blog. They write excellent stuff consitently (like this simple quick-and-dirty 30-Second Film School: 3-Point Lighting). Head over and subscribe, and check out all the cool stuff they’re doing, like this week’s Backyard FX video: teaching people how to make a BFG9000 lazer gun for $20! How cool is that? I’m sure you could use one of those for a funny XLNTad!
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Gmail’s Consumer-Generated Ad Success
Gmail just held a remarkably successful campaign to create an ad entirely made up of 2-second clips submitted by the community. They got over 1,100 submissions! Have a look at the final product. It’s awesome! Great work, guys.
I believe they found success for a number of reasons.
1.) They created the final ad themselves, in the end, hand-picking only the best parts.
2.) They only asked for 2-seconds of creative based on an highly-composed central idea
3.) The concept was fun, casual and funky, people wanted to be a part of it
4.) Heck, they’re Google!Sadly, our silly clip didn’t get in… but that’s because I made it in 3 minutes, with only minutes to spare before the deadline and an out-of-ink printer. If only I had been more proactive and entered early! Alas. I would have had my 2 seconds of fame-ish.