Online Video Watch pointed us to some great new featured articles on About.com that delve into the emerging rich media advertising market to how to buy video advertising online. Since that’s a big part of what we’re making here at XLNTads.com, I was excited to see the subject being covered in such depth.
The bottom line?
The online video ad market is ripe with opportunity, and it is a lot easier to begin than the buzz would have you believe. While there are arguments for and against pre-roll, whether 15-seconds or 30-seconds is the right length, or whether or not using TV assets online is the best way to proceed, one thing is clear. Video advertising is extremely effective. Don’t wait before the landscape is oversaturated to bring your brand into video advertising.
About.com has also produced a series of seven videos that discuss the market. For example, here is Harry Case, managing partner, director of media analytics and technology, Mindshare (no embeding, click through to view) bringing up some great points about consumer-generated advertising:
[tags]about.com, advertising, online, video, marketing, cga, xlntads, howto[/tags]
August 15th, 2007 at 3:30 pm
So right. I was chewing through these online ad discussion videos on About.com. At the leader on each one was the same 15sec. spot for Visa small business. After the 4th leader I was getting sick and tired of the same spot. Sure enough the spot leads into Timothy Hanlon discussing how the challenge for agencies w/ online video will be creating more creative units w/ multiple versions. Case in point.