I just came across the WTF? Network - apparently an effort by Whole Foods Market to get some rich media content from engaged consumers to spread around virally (join the club, friends). Unfortunately, they chose one of the most annoying names ever (as Angela Natividad points out on AdRants, “The channel lives up to its acronym, and not in a super-cool way”), and they’ve only garnered 9 videos with 400 views between them all. Perhaps they haven’t put any energy into it.
I was just thinking, Whole Foods should probably just get all their hip employees to make videos about how fun it is to work for them. I’m sure they’d come up with better, funnier and waaaaay cooler concepts than these videos. At least they’d have more focus. Or, better yet, they could contact us and get the XLNTads community to get cracking on producing some really awesome ideas and content.
So far, this is the best the WTF? Network could come up with:
Tags: whole foods market, viral, video, wtf? network, advertising, cga, consumer, video, youtube, xlntads
