XLNTads - Connecting Brands and Creators

Diggin’ the new ABC show iCaught. Have you see it? They’ve been exploring the different ways in which consumer-generated media is changing the information landscape (I wonder if they’re going to feature XLNTads soon?). In an upcoming episode, they feature the efforts of some people to use video to get some customer satisfaction. With a larger and larger community of people creating and uploading, video now has the power for consumers to have a strong voice in how they interract with companies. XLNTads, of course, hopes to bend that angle towards a positive relationship, but have a look at this piece to see how things can go wrong for a brand with bad communication skills.