For this week’s edition of Creative Inspiration, I wanted to point out a great ad that AgencySpy wrote about. It’s not CGA, but it captures something special in simple, elegant terms with an on-the-fly production. It’s a great lesson in keeping your eye out for creative opportunities wherever they might arise:
A new Adidas viral ad features All Blacks rugby union star Dan Carter shooting the s**t with his father in his backyard. It’s an unscripted spot viral spot that took the agency 180 Amsterdam about 30 minutes to capture. It was almost an accident, as they were really in New Zealand to shoot a full fledge commercial. We just love the use of opportunity here.
[tags]agency spy, xlntads, creativity, advertising, cga, adidas, video[/tags]
