There’s a long thread on the Yahoo! Videoblogging Group today about what they are calling the rise of the ‘Middle Class’ of video creators. The discussion arose from this ArsTechnica blog post about independent musicians in the Web 2.0 era. Video blogger Jay Dedman wonders, is it now the time for independent video makers to stake their claim in the middle of the visual media industry?

At XLNTads, we answer with a resounding YES! We believe that the ready access to professional-grade digital media tools allows a very low barrier to entry into the video industry. We’re banking on it. The core principal of our business is that creative people live everywhere and that those people can utilize their skills to make amazing creative advertising for brands while putting money in their pockets. Whether they use the XLNTads community as a launching pad to a career in creative, or they just want to make fun videos and take home some money doing it, this market is big and getting bigger by the day.

XLNTads is guided by our videomakers. We understand how this medium works. That’s why we actively seek great videobloggers and prolific YouTubers to be involved with our community. We know they’ve got production chops, they’ve got built in audiences, they’ve got the power to start viral trends, and they are super self-motivated and creative. We believe the best of these creators will come up with grand slam ideas for our brands and deliver current, relevant and smart video creative. The creators win, the brands win, we win.

Tags: videoblogging, arstechnica, jaydedman, community, xlntads, web2.0, media, prosumer, creative, advertising, making money

This entry was posted on Wednesday, September 26th, 2007 at 6:05 pm and is filed under community, trends, video, xlntads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.