Online Video Advertising Has A Bright Future
And we’re not surprised!
First, there’s the big news flying around the Interwebs today about Google’s plans to integrate YouTube videos into it’s AdSense program. Lots of people, like marketing guru Jim Kukral think it’s a great idea. So do we!
Then, more good news, according to research sources quoted by Silicon Alley Insider:
- Video ads growing faster than ad execs expected.
- Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future.
- Auto and entertainment categories strongest, with good growth in consumer products, technology, and fast food.
Tags: youtube, advertising, adsense, google, news, video, xlntads