Everyone wants their vids to go viral these days, and the good people at Tubemogul are giving away a great white paper called “Web Video Marketing - Best Practices” to help all you producers get on the viral bandwagon. Tubemogul has some awesome tools, too, so don’t forget to check out what they’re offering video producers. They say:

“Secret Formula” - .5C + 15.M + .20T + .15P = Success

Alright, we admit that an exact formula may be a bit over simplistic, but when it comes to deciding how to allocate time and resources on a video intended on marketing something virally, the weighting of these four components should follow closely to something like this: That’s it. Write down the formula above on a cocktail napkin and you have the code cracker for getting people to watch and forward your video. The formula above says that creating a video is a weighted function of four components:

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

Speaking of viral, have you seen this!? What genius! Reminds me of Zack Scott’s “ChocoBana” commercial he made for us!

Tags: tubemogul, video, marketing, viral, trends, tools, resources, energy drink

This entry was posted on Thursday, October 25th, 2007 at 7:01 pm and is filed under resources, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.