There’s a lot being said about where the commercial form is going. Here’s part of an article from AdAge regarding the how the advertising industry is dealing with the decline of the 30-second spot:
“It’s not about whether TV is coming or going; it’s about where are the best places to put ideas to reach consumers,” said David Lubars, chairman-chief creative officer of BBDO North America, the shop most synonymous with the splashy Super Bowl commercial. “The [30-second spot] is still a viable form; it’s just not the only viable form.”
Indeed, many marketers and their ad agencies are rethinking their approaches. Long gone are the simpler days when agencies used to “fill boxes” — two :60s, five :30’s and so on. That system has been replaced by a more rigorous, focused process. “There is this pull toward video and other media placements,” said Ann Green, senior VP-marketing solutions at market-research firm Millward Brown.
We’re actively addressing these problems with our model at XLNTads. We see the changing landscape and know how to flow with them. We’re tinkering in our workshop on cutting-edge campaigns with ultra-short spots (:05-:10 seconds), hyper-niche sponsorships and product placement deals.
Be a part of our community! Join up here. And don’t forget to subscribe to this blog to stay up on the latest developments!
Tags: xlntads, adage, future, advertising, trends, commercials
