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These have to be some of the simplest, cleanest spots I have seen in a while. And short! Perfect for pre-roll or mid-roll ad placement. And really, anyone could make videos like these. So simple!
[thanks, Duncan's TV Ad Land]
Tags: creative, advertising, ikea, xlntads, inspiration
This entry was posted
by
Mark Schoneveld
on Thursday, December 6th, 2007 at 4:58 pm and is filed under advertising, creative inspiration.
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December 6th, 2007 at 5:19 pm
“anyone could make videos like these”… Not! We would see them more often if that were the case. The fact is that it takes a lot of thinking and message design skills to come up with this kind of stuff. It only seems simple because the message gets straight to the point. A good practice exercise: try to de-compose the structure of this commercial and visualize the storyboard/script. Keep thinking backwards and try to figure out how you would come up with something like this for any other product of your choice. Wonderful example… Thanks!
December 6th, 2007 at 6:08 pm
Carlos, thanks for your comment! Truth be told, they are brilliant spots. Not to say the concept would be able to be easily matched, but the video production could! These videos are 5-6 shots long, and very straight-forward. Nothing fancy, by any means.
Thanks for your idea about deconstruction. You’re right on the money, there. Good practice for any creative process!
January 5th, 2008 at 1:41 pm
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R56ma87de
October 11th, 2008 at 12:10 pm
The Duncan’s TV link has moved to http://theinspirationroom.com/daily/2007/i-saw-this-at-ikea-and-thought-of-you/