We got some great coverage today in BusinessWeek! Karen Klein does a review of our company and how we’re changing the face of consumer-generated advertising.
In a sense, this newfangled approach is a throwback to the last century, when companies did “man on the street” commercials soliciting customer endorsements and held brand jingle contests, often awarding their merchandise as prizes to customers who coined the catchiest slogans. What’s different today, of course, is that motivated amateurs not only come up with clever ad copy but also the acting, music, and video to go along with it, says Neil Perry, acting chief executive officer of XLNTads, a consumer-generated-ad firm in Conshohocken, Pa. And instead of getting merchandise as compensation, they expect to be paid.
Thanks, Karen! Check out her column “Smart Answers” on BusinessWeek’s Small Biz page.
Tags: business week, consumer generated advertising, video, news, advertising, xlntads
January 11th, 2008 at 5:59 pm
Congrats. That is a very nice accomplishment and awesome that you got a positive review. keep up the good work. i think you guys are onto something very big as well and wish you good luck in 08.