Armed with a user-made fan video with over a million views on YouTube, McDonald’s enters the wild world of consumer-generated advertising with this brilliant little piece of work promoting the wonders of Chicken McNuggets:

We’re very excited to see one of the world’s top brands using this kind of advertisement. Sure it’s raw, but so cool and funny! This piece is getting airtime on major networks all over the country. If it’s good promotion for McDonald’s, folks, it will be good promotion for your brand, too. CGA, FTW!

Tags: video, viral, advertising, mcdonalds, funny, success, mcnuggets

This entry was posted on Monday, January 14th, 2008 at 8:05 pm and is filed under case study, industry news, trends, viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.