XLNTads - Connecting Brands and Creators

• VidOpp Reports: $1M Awarded in Contests

  January 17th, 2008

  Our friend Douglas Ireland at VidOpp.com, the excellent blog all-things-video-contest, wrote a fantastic wrap-up of the state of video contests in 2007, tallying money awared to creators through ‘consumer-generated video’ initiatives and giving some insights into the future of the business. We’re glad to see it looks like branded user-generated content is on the rise!

  

  Of course, we’re honored that he featured us in the post! Here’s a quote:

  XLNTads.com is one of a new breed of website offering turnkey solutions connecting brand marketers with the emerging community of talented videographers with a platform of supporting infrastructure. They charge clients a fee for hosting contests, and clients pay videographers directly for high quality ads. According to Tony Romeo, SVP and Brand Liaison at XLNTads, “clients see our initiatives as part of an overall marketing campaign.” Specializing in attracting talented amateurs, students and semi-pros, rather than ordinary consumers, XLNTads contests “are meant to produce real advertising, not simply PR,” states Romeo. They hold contests open for 45-60 days and attract 50-100 video submissions per assignment. “10-20% of submissions to our assignments are top quality . . . the creativity is often amazing.”

  [tags]video, advertising, contests, cga, xlntads, news, money, 2007[/tags]

  This entry was posted by Mark Schoneveld on Thursday, January 17th, 2008 at 8:43 pm and is filed under Our News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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