I’ve rounded up a bunch of new tips and tricks for our creators and I’m going to slap them all together in one post here.
First off, Tilzy has a great list of things for making good web video series. For all of you thinking about entering into The Amazing Pitch II, this is a must-read. Here’s the first tip (click through to read them all!):
1. Brands, not shows.
A show is just one opportunity for viewsers to experience your characters, to taste the flavor of your brand. Create a meal (show), but be sure to serve up pleanty of appitizers and snacks (shorter videos) and some dinner conversation (interactive elements). Your brands should be immersive experiences. I want to engage with them actively and passively, when I’m on the go, and when I want to veg out on my couch. Figure out ways to offer various experiences to match my various moods. Various disparate content within a catch-all brand just doesn’t cut it.
Next up is something that I often struggle with in my own video editing - white balance and color correction. The always spot-on and entertaining video tip show The Shirtless Apprentice guest-features master editor and video blogger extraordinaire Bill Cammack in this episode. He brings us a super easy, but valuable tip on the art of color in Final Cut Pro.
And lastly, Paul Harrill’s Self-Reliant Filmmaker blog has a great list of must-have free software for Mac. If you’re not a Mac user, fear not, he’s linked to a great list for Windows-based editors. There are tons of great stuff on his blog, I highly recommend subscribing!
That’s it for now! Happy video making.
[tags]tips, video, how to, tools, shirtless apprentice, bill cammack, tilzy, self-reliant filmmaker[/tags]
January 22nd, 2008 at 1:58 pm
Thanks for the shout-out, Mark.
I think “The Shirtless Apprentice” always has useful information, and the guys @ ForYourImagination are cool as well, so I was psyched to be asked to join in on a couple of episodes.
I’ve also been inspired to start screencasting short editing & color correction/grading tips. I’m going to be accepting email, audio or video questions and then answering them in the screencast. I’ll let you know when that happens.