Anheuser-Busch’s Bud Light is working on an interesting new twist to their already legendary Super Bowl commercial hype (Bud Bowl, anyone?). They are using a YouTube channel to set up jokes that’ll get a pay-off when you see the punch-line during the Big Game. I dig the idea, it could work, but as Chris Albrecht of NewTeeVee points out, by making people wait a week, “Those had better be pretty freaking hilarious punch-lines.” Here’s one set up. What do you think?

Tags: bud light, advertising, super bowl, youtube, video

This entry was posted on Friday, January 25th, 2008 at 7:34 pm and is filed under advertising, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.