We hope you’ve already signed up for our Bud Light “Dude!” assignment. I wanted to mention a couple things to the folks who are participating:
* Bud Light wants to review each video carefully before putting it live on the site. That’s why there aren’t any videos posted there yet. The good thing is that top marketing execs at Anheuser-Busch are watching all your videos! The bad thing is they aren’t live on the site yet. Sorry!
* Bud has mentioned to us that they need people to add a © 2008 Anheuser-Busch, Inc., Bud Light® Beer, St. Louis, MO and “Please drink responsibly” text into their videos. There has been a little confusion about this, I will clarify more as I get more info. They definitely need it in there, though, so plan on adding it.
* The videos we’ve gotten so far are great! One thing to keep in mind, it’s always cool when you take the concept and give it a twist instead of re-hashing the exact same concept. Think creatively! Think outside the obvious.
* One of our community members has already sold a video to Bud Light for $5000! I can’t wait to show you! Details to follow. Get yours in, they’re already picking out ones they like.
* Lastly, if you haven’t done so already, make sure you have your mailing address filled in on your XLNTads profile so we can be sure your checks are going to the right place!
Hopefully you’re all hard at work on these videos. Bud Light is eager to see more great work. Thanks to all of you who’ve submitted so far!
Tags: bud light, xlntads, video, assignment, advertising
March 21st, 2008 at 6:27 pm
Hi, I didn’t see where it was required to add the © 2008 Anheuser-Busch, Inc., Bud Light® Beer, St. Louis, MO and “Please drink responsibly” messages. Where was this outlined?
March 21st, 2008 at 7:11 pm
I didn’t see it anywhere either. Posted a revised version, though, just to be on the safe side…
March 24th, 2008 at 12:50 am
Mark
if we already have uploaded one for a submission, should we upload another one just to be safe or should we not worry about it?
March 31st, 2008 at 3:28 pm
No, it wasn’t outlined in the Creative Brief. Sorry about that guys. If you can, it’s best to upload a version with the text.