• My Road Trip Winners

    July 11th, 2008

    We’re happy to announce the winner of the My Road Trip assignment. The $7500 development deal goes to…


    Levoyage “Midlife Road Trip

    Congratulations, guys. I can’t wait to watch more episodes of your show.

    The two runners up go to a couple of great show ideas we really love:


    GreenSkyMedia “The Price of Admission


    Jayne “Leaving the Farm for a Road Trip

    [tags]xlntads, news, assignments, video, series, road trip, winners[/tags]

48 Responses to “My Road Trip Winners”

  1. Kels Says:

    Congrats guys!

  2. george n. Says:

    kind of disappointed at the results. of those three price of admission was best. overall the heading to hollywood, the brewery one were top 3. midlife was on my bottom favs. id rather see robert g parent win.

  3. Tim Leonard Says:

    Mid Life Road trip should have been disqualified. Their video was over 5 Minutes. The Rules state the video should be between 3-5 minutes.

  4. gary Says:

    I’m not sure what age is meant by “collage age.” Maybe a group of actresses of different ages, that make up a sort of collage of his daughter’s childhood?

  5. Slater Says:

    Congrats! The midlife Roadtrip looks like a lot of fun…

    Later,
    Slater

  6. Jon Franco Says:

    I gotta say I agree with george, if i was going to lose, I would have rather lost to price of admission. The concept of midlife crisis? Yay, let’s watch a guy do his taxes on vacation. I’m not so sure :(

  7. Michael Brown Says:

    I’ll have to say if the sponsors were looking for a travel show with light comedy, Midlife was the best I saw. Well done, great writing and a really good character for the part. Congrats!

  8. Jon Meyer Says:

    Way too contrived, the editing is terrible, but most of all above all else; it’s just boring. I am not excited for episode two. I am quite honestly shocked at the winner. I didn’t expect to win myself, I threw it together on the last day but I really didn’t expect to loose to this. I am a freelance filmmaker that has experienced a small degree of success and feel I have a decent sense of marketability. what I don’t understand is how a group of people that come together so passionate about marketability in the video world that they make an entire buisness out of it with offices and everything and these are who they are picking to try and pitch to investors. I don’t predict a long life for the site XLNTads…. great concept, just not mature enough to follow through I guess. Very unfortunate.

  9. Michael Brown Says:

    Come on people! It’s the sponsors who select the winners, xlntads has nothing to do with that.

    Please keep in mind, this is always a shot in the dark.
    We DO NOT know
    - who the target group is.
    - who the sponsors are.
    - what the product is.

    Certainly we cannot go by personal feelings, certainly we can’t be objective (not knowing the above criteria.)

    Look at all the flavor, attitude and slants that are presented with ROAD TRIP, or any other idea. This is invaluable stuff for marketers. Call it gold mining from creators. Nevertheless, xlntads allows us filmmakers to sharpen are skills, tap our creativity, certainly experiment in the world of viral video (which is still a very new marketing tool).

    So always do your best and push yourself and the envelope, but realize in the end, it’s a shot in the dark.

  10. Mark Schoneveld Says:

    Here’s the deal, guys. We have several potential clients who want to sponsor the road trip shows. We pick the winners as we feel are most marketable to the sponsors we are working with. Obviously, we wish we could give everyone a development deal or a sponsorship package. That just isn’t the way it works. And still there are no guarantees.

    And just so you know, we’re not only selling them the winners, we’re selling all of your videos. If we speak with a new potential sponsoring company who’d rather target a different demographic, by all means, we’ll show ‘em what we got. And if they want to work with you, you’re going to get just as sweet a deal.

    So hang tight. Don’t get all hot and bothered just yet. We’re on your side, okay?

  11. Michael Cottrell Says:

    Grats to the winners, I like all three

    I think the point is that those of us who are already semi-pro/semi successful are already used to tailoring content to clients, but this is very difficult without more information. None of us in this category want to work hard for a “shot in the dark”, but we are capable of producing a better product than most.

    Giving more specifics will only improve the quality of the product, and will not hinder creativity.

    Giving fewer specifics and having producers feel like their effort is a shot in the dark means a lower quality product because nobody tries very hard.

    Either way its win-win for Xlnt because people are always going to pitch you a finished product for a cheap shot a a payout, but the question is how good to you want your product to be

  12. Mark Schoneveld Says:

    @Michael - thanks for you comments. Right now we don’t have a sponsor nailed down so it was difficult to provide detailed instructions. We were looking for a broad range of quality work to shop around to some of our potential clients who are looking for serialized or episodic content for their programs.

    For specific projects we will certainly be more proactive about making sure you have a very clear understanding of what we’re shooting for.

  13. Michael Cottrell Says:

    I understand, and I think you guys are doing a great job of working yourselves into the market . Hopefully Xlnt will take off like a rocket and there will be an assignment for everyone :)

  14. Josh T. Says:

    Good Luck selling that to a sponsor. Boring video. Congratulations to the winners though. Not what I’m use to from xlntads. Good luck in the future.

  15. Michael Brown Says:

    That explains much Mark, thanks.

    I was curious why the three selected were so….diverse, certainly ones that would appeal to a variety of target groups.

    Also, I was scratching my head attempting to quantify one product that would fit within all three of the selected videos, and I was certainly drawing a blank.

    So it sounds like it was XLNTADS that took the shot in the dark, so to speak - I like that! BOLDNESS! And certainly hope you nail down some sponsors that make this a profitable venture for everyone concerned.

    The success of XLNTADS, can only be a benefit to all filmmakers involved.

  16. Nick Pfeifer Says:

    Well, I’d argue that Price of Admission really wan’t a road trip video at all. These guys were going to produce their series anyway, season by season. It’s mostly about the video shoots.

  17. Jaime Byrd Says:

    Congratulations to all the winners! Good job everyone! I know this was a tough one for a lot of us since it was a little hard to focus on our audience, but I still thought there were some great videos produced by a lot of folks.

  18. Dave Larsen Says:

    I was really disappointed in the decisions made. I’m not really sure who XLNTads is marketing to, but I found the midlife crisis one just plain old horrible. Not to mention, extremely creepy (see: when the camera focuses on the dude’s supposed daughter’s breasts, key word supposed)… unless you’re selling this episode to some low-end trailer trash brand, then I don’t see how this could have been picked. That guy’s voice/accent is annoying. The acting is awful, and the writing is worse. There were much better episodes out there. I would have rather watched Latenight Road Trip even. The runner-ups were awful too. Honestly, I’m disappointed in XLNTAds choice here. I thought either the Hollywood or the James Lanman Tour would win. Neither were selected as even runner-ups.

    I see XLNTads playing favorites here. Searching for Santa won the Searching For Love Contest. This guy is two for two. What am I missing here? Mark, why the hell did you guys pick this? Who is picking this show up? This is absolute garbage!

  19. Michael Brown Says:

    Dave,

    I would tend to disagree with you. Certainly the three selected cover a huge range of audiences, all were very different. Midlife was well executed, written and acted as far as I’m concerned.

    And Searching for Santa was hilarious! That was some great outside the box thinking on their parts. The writers for levoyage are VERY good. And I’ve been writing material for 11 years, including 4 screenplays, one of which has been produced.

    Obviously LeVoyage is onto something.
    Obviously LeVoyage has raised the bar.
    Obviously XLNTADS likes the creativity LeVoyage brings.
    Study those two winners and learn what they did right!

    I’m new to XLNTADS and sure, I wish PAYBACK TIME had won or been in the top three. But such is life. Go pitch your ideas to an ad agency, they may all be great, but they have to be what the client is looking for.

    Most of the time, they don’t even know what they have in mind till they hear some pitches and then something will just ring true for them and boom, you got a contract.

    This isn’t any different. Only XLNTADS is being a middle man and finding the clients for us. If you take a look at the staff, these guys know what they are doing with years of experience in the market. Nevertheless, your work, everyone’s work is being shown and introduced.

    What I would like to see is private critiques on each of our submissions so we could LEARN.

    This was a tough assignment since we lacked so much information, (which is why I probably limited my involvement to one shooting location).

    Lastly, it behooves XLNTADS to pick the three ones THEY believe will be their best foot forward in selling the series.

    We all have our own flavor, perspective and opinions, but none of that matters in the world of marketing - IT’S NOT PERSONAL.

    Working in the Ad world requires a very thick skin. You pour your soul into a project only to see it spurned and disgarded. The day we stop learning is the day we stop being creative.

    Consider this nothing more than growing pains!

  20. Dave Larsen Says:

    While I agree with a lot of what you’ve said, I disagree with your optimistic outlook/critique on the selected winners. I’ve specialized in marketing for major brands for a few years now, and I could tell you right off the bat; this will not help sell anything. The writing and acting in Midlife was awful… I don’t think that can be disputed. If it was good there wouldn’t be so many negative comments on this blog. I might have chuckled to myself once in that whole episode (when he said that pun “footage”), but I didn’t laugh once. I was even put off by it. Besides, what company would want to promote their brand with this episode/series. No brand would want to associate themselves with that disgusting boob joke in the beginning of the show. Let alone this fat old guy with an extremely thick southern accent.

    XLNT is just throwing their VC’s money in the trash. There were over 45 submissions, of which most were bad. But I could easily find 10 better than these. The audience should be more involved in the selection… WE ARE THE CONSUMER.

    I liked Price of Admission…as a filmmaker… but that’s not mainstream at all. The music was awful too.

    Now… “Leaving the farm for a road trip” was just terrible. There is no premise for the road trip. It’s 3 minutes of two cute chicks messing around.

    I agree private critiques would be awesome. But I don’t expect that when they have 40 submissions. What they should be doing is choosing the top 5 and whittling it down with a voting on Youtube.

    I would have chosen:
    Heading to Hollywood
    James Lanman Tour
    Upstate Abuse Road Trip
    Price of Admission
    Start spreading the News Road Trip

    That’s a wide range of content and each video was entertaining in and of itself.

    I don’t have any growing pains because I didn’t get around to making a video in time… but I’m glad I didn’t because look at the winners, and look at the losers. The losers made better videos but still lost.

  21. Dave Larsen Says:

    You know what, I’d actually take Payback time over Price of Admission. The acting wasn’t phenomenal in your video, but the writing was solid. WORLDS BETTER THAN MIDLIFE.

    Let me revise my top five:
    Heading to Hollywood
    James Lanman Tour
    Upstate Abuse Road Trip
    Payback Time
    Start Spreading the News Road Trip

  22. Jaime Byrd Says:

    Just for the record, if it was up to voting (or better put - a popularity contests on youtube) I would not be submitting ads to these contests. I want to be selected by judges or sponsors - not kids or my friends on youtube.

  23. Michael Brown Says:

    Hi Dave,

    I appreciate your comments about PAYBACK TIME, and I agree, Jamal’s character was….lacking. I wanted a Chris Tucker/Rush Hour type character, but his execution wasn’t even close and had no time to recast.

    As a creator I tend to avoid being critical of other’s work. Since we are all working hard to develop our craft.

    I’m not on the Brand side of things either so it’s not my place to critique either.

    I believe XLNTADS is on to something that can be huge. Good for us, good for them. I hope they can make some sales off ROAD TRIP, it can only help us. But that’s their job, so I’m not in a position to disparage thier choices either.

    When it comes to the work of other’s, my peers and co-horts in this industry, if I can’t say anything nice about their work, I avoid saying anything at all. But, that’s just me.

    I hope you continue to post and make videos on XLNTADS Dave. And the growing pains comment really refers to XLNTADS/ALL CREATORS as they/we mature as a company/creative force.

  24. Nick Pfeifer Says:

    Well, to the point, if this were a democracy, Late Nite Road Trip would’ve won easily as it had far more views and attention than any other video (and most videos combined), but XLNT had specific goals.

    What I didn’t like about Payback Time - and a few of the other videos that had fairly decent production values - is that it was scripted. XLNT wanted a raw road trip experience and these are basically sitcoms. In the case of Payback time, There wasn’t any road trip sequence at all. That right there probably didn’t land it.

  25. Dave Larsen Says:

    Jamie, I agree with what you said about Youtube. But ideally, if this were to happen, I would want XLNTAds to advertise the contest and attract outside audiences. I too would rather be selected by sponsors or XLNTAds, but clearly XLNT isn’t up to the task. Maybe I would just like a better justification. Or maybe a compromise, take an open poll into account when selecting. Or get a panel of judges (that aren’t XLNTads)? That’s what real ad agencies do, they pay a small focus group and test their ads on them. THAT WOULD BE IDEAL.

    Again Michael, your optimism about all this is very admirable. I agree that it is a really amazing site, and it’s awesome that we get to be a part of it. But it’s frustrating to me to see this happen to this great site. I think the general consensus suggests that these choices were poor.

    and Nick, read my top paragraph. A focus group/ panel would be ideal. Clearly if it were up to voting, everyone would downgrade each other, and there would be synthetic voting.

    But what about my top five selections? Anyone have any top five of their own?

  26. Brian Bentz Says:

    MY TOP 5 SELECTIONS WOULD BE:

    “Whats It To Brew”
    “Heading to Hollywood”
    “The Price of Admission”
    “The James Lanman Tour”
    “The Ten Most Livable Cities”

    To be honest, “Whats It To Brew” was the video we 360 Digital Studios submitted. If you guys wouldnt mind, i would appreciate some feedback(Positive or Negative) If you need to re-watch it please do, and just tell me what you think. thanks to all

    -Brian Bentz

  27. Michael Brown Says:

    Hi Guys,

    I’ll admit, the first time, I didn’t watch it all the way through. As soon as it came to the two guys sitting at the bar, and the audio had an echo - like the mic was an on camera mic, I immediately lost interest.

    In watching it all the way through this time. I thought the camera work was stellar. I liked the two characters, (although the image of them both in a single bed was a bit gross). I liked the one guy falling as he exited the brewery, althought that should have been a closer shot.

    However, the shots at the breweries, with only music and no narrative wasn’t very stellar. Tell us what we’re seeing. The audio mastering could have been a bit better as well, but not bad.

    I can imagine their escapades across America could have been pretty funny. But if you don’t grab attention in the first 30 seconds, they’ll never see the remaining 4 1/2 minutes.

    Keep on guys, nice camera work and funny characters!

  28. Chris Dougherty Says:

    Honestly “Whats it to brew” wasn’t really that good idea of a road trip. All Breweries look the same. Would I of rather seen the two main guys doing something else…Yes. You guys had funny chemestry, but the idea itself was bland.

  29. Steve Heald Says:

    Brian, “Whats it to Brew” isn’t exactly a watchable Road Trip. The Editing was good, that’s it. The idea itself lacked a good base idea. Also the name “What’s it to Brew” didn’t exactly sit well with me either. I don’t get it. Keep working on videos though because your editing is awesome, your idea just stunk. The best Road Trip idea’s were:

    “Heading to Hollywood”
    “James Lanman Tour”
    “The Ten Most Livable Cities”
    “Upstate Abuse Road Trip”
    “Price of Admission” *Cool concept, not a road trip*

    If Xlntads was smart they would try to sell “Heading to Hollywood” along with the other videos.

  30. Stephen Mitzel Says:

    Brian

    I didn’t understand your video. You went to a brewery and didn’t explain anything about how the beer is made. It was just a bunch of random clips of two guys doing stupid things. The fat kid you guys put in your video is terrible at acting. He is obnoxious. Your other guy is pretty good and well spoken. A different pair of people would of worked better. They already have a similar show with this concept on TV right now anyway.

    Dave,
    I went back and watched all the videos you listed with an open mind.

    Here is my feedback to you.

    Heading to Hollywood - I enjoyed the main characters. They were very well balanced with eachother. Mike speaks very well and looks comfortable in front of the camera. Pat is a sarcastic but fun character.The plot is also interesting. I would like to see more. My top pick.

    The Price of Admission - Editing is awesome. The Character’s don’t spreak the best but It didn’t make me want to shut it off. If they had a better host it could work.

    Midlife Road Trip - Very poorly done. The host is annoying. I also don’t want to see a father spreaking about his daughters breasts. I would turn off right when they showed that. To incestual for me.

    Leaving the Farm - How is this a runner up? This was awful. This is a slap in the face to anyone who spent time working on their video.

    Payback Time - This didn’t really entertain me. Poor acting imo.

    James Lanman Tour - I thought this was put together very well. Probably my second pick.

    Late Night Road Trip - Very boring. They couldn’t even get tickets to their shows. Why so many views?

  31. Nick Pfeifer Says:

    Stephen, please let me know which video you worked on so I can promptly trash it.

    thanks.

  32. Mark Schoneveld Says:

    Howdy all - thanks for your lively discussion about this assignment. We like reading your feedback. Let’s keep it nice in here, though, okay? No need to go trashing each other’s work. Also no need to be overly sensitive about critique.

    The bottom line, again, is that we like all your videos - there were several deserving shows and we’d love to award them all. We are definitely selling all of them to interested clients, and we hope to do more of this type of thing in the future.

    In the meantime, take your show and build an audience! You can do it! Don’t forget, advertisers are buying audience, not content. They want eyeballs. We’re sorry we can’t fund everyone’s vision, but we’d love to see you all succeed.

  33. Stephen Mitzel Says:

    Nick,

    I didn’t participate in this contest. I am just a viewer. Sorry you didn’t like my opinion. But that is all it is, an “opinion”.

  34. Nick Pfeifer Says:

    Stephen, the point is to be civil. Coming and thrashing entries just puts you off as a troll. Midlife Road Trip was hardly ‘very poorly done’. Perhaps the tempo was slow and the subject boring, but it was actually very well done. I’m sure they could sell it to a female-oriented channel like TLC pretty easily.

    The Price of Admission was well done and very professional, but looking over their site during the voting process, they already had the money to pull this thing off, anyway. This, like having a former failed record artist apply for American Idol, seems to defeat the spirit of user-generated advertising. Not to mention there really wasn’t much road trip involved at all. I’m sure the sellability overrode the fact that it barely fit the parameters of the competition. I could be wrong, but it didn’t seem to fit at all.

    On the flip side, “Leaving the Farm on a Road Trip” I think nailed the point of going on a road trip, but the problem I had with it (and the problem I had with some of the other entries) was that it was aimless. They picked up a camera and just started shooting. I didn’t find it particularly interesting and I don’t know if I could go with four more episodes of it, but they were cute girls :)

    I worked on “Late Nite Road Trip” and I think the number of views says a lot about the premise and the watchability/replayability of the trailer, which I personally felt would’ve been a huge factor in getting it sold. Yeah, the pacing wasn’t great and we definitely could’ve fine-tuned the video a lot more, but we were also working until literally the 10th hour getting it done. We had enough time to create one render, so any mistakes that were made had to remain in the video. We put our sweat and tears into making it. Obviously there wasn’t a point in getting tickets if we weren’t going to win the contest, but we did get in touch with very highly placed people (that weren’t showin in the video). At the end of the day, the trailer was what it was.

    Like Mark said, they’re shopping all the videos around and while some of them had issues, all of them had a silver lining at the least. I sincerely doubt our series will ever get made now, but it was a fun effort to put together and a LOT of people enjoyed it, such a shame it wasn’t picked.

    C’est la vie.

  35. john Says:

    Mark what are your top picks?

  36. john Says:

    oh and no b.s. give an honest opinion of what entertained you most.

  37. Mark Schoneveld Says:

    @john - I’d love to, but that’d be unfair. I reserve the right to keep my opinion to myself. I don’t want to make trolls come after me! ;)

  38. Dave Larsen Says:

    So that means he probably has different top picks than those that won… haha just kidding?

    Anyone else want to give their top fives or critique my picks? I want to hear more top five picks!

  39. Stephen Mitzel Says:

    Nick,

    Sorry. You are correct. I didn’t enter the contest so it is unfair to judge your video. As a viewer I didn’t enjoy your video just because you were turned down on video. The editing was solid. I look forward to seeing what you guys create next. I was not trying to bash your video. I apologize.

  40. John Says:

    Dave-
    Why is Heading to Hollywood your top pick? Explain. My top pick was upstate abuse road trip. I went back and re watched Whats it to Brew. I stopped it before the video actually got good. The begining is what lost it for them I guess. The main characters are pretty funny. Dan was a good host. Brian was like a Chris Farley character. I also re watched Heading to Hollywoood. I thought the premise of the show was outstanding. I want to see what trouble the characters get into next on their road trip. The wrestling and sky diving stuff was pretty funny. I don’t know why people had a problem with Payback I thought it was done good.

  41. Nick Pfeifer Says:

    I thought Whats it To Brew was solid production wise, but it was sorta drawn out and kinda boring. The humor wasn’t terribly funny, I thought.

    The James Lanman tour was an ad. Eh.

    Spread the Word had some pretty cool people, but they could’ve edited it down a lot more. I sat there wondering when they were going to cut to the next exciting part of the road trip, instead of flirting with each other in the car.

  42. Michael Brown Says:

    I produced PAYBACK TIME. Most of the comments have been spot on. My Jamal character just didn’t rise to the ocassion. I spent hours trying to get him to….act. (Although Stephan is a nice guy and has a great face for the camera) In fact, I had emailed Mark and asked him if we won, could I re-shoot the opening episode because the thought of using Stephan (Jamal) for the rest of the episods would have been very painful and time consuming.

    Aside from that, I never did get my guys out on the road as I was focusd on character development as well as ending on a good tease. Plus, this being a contest without a target audience or a real product, springboarding in any direction would have limited my target audience, so I wanted to leave myself with some flexibility.

    Thanks for the nice comments John!

    I just entered 3 ads in the Klondike Bar contest. Feel free to go to http://www.klondikecontest.com, register to vote, then SEARCH VIDEOS, key in MCBROWN and check em out - feel free to vote too! It counts as 10% of the scoring. Thanks for your support guys!

  43. CRFilms Says:

    Thanks to everyone who has said kind words about our video submission “Heading to Hollywood”. I have been on vacation, I didn’t know there was this much buzz about our video. Thanks to all who liked it, hated it, commented on it etc. Having a reaction of any sort means we must be doing something right. I to was disappointed with how the contest panned out, but it’s not our decision. Thanks to everyone who entered and showed their support to XLNTAds.com. Give them hell on the next video.

    Also, Just curious as to what made you like or dislike our video.

    Thanks
    CRFilms

  44. Max Says:

    Hey all,
    I second CRFilms. I saw mine (James Lanman Tour) as a top pick on some people’s posts, I too would like to hear some feedback. Nick, what do you mean it was an ad? Anyone else mind weighing in?

    I wasn’t elated to hear that I wasn’t picked, and did not expect these decisions—but having a free shot at big cash is worth it when the odds were 1/50 or so. I look forward to the next contest. Any heads up on what’s in the works Mark or Liza?

    Also, if anyone has a Youtube account, please subscribe to my channel, or if you want we can exchange subscriptions (http://www.youtube.com/orangerhymepictures) Trying to get my stuff out there!

    -Max

  45. Michael Brown Says:

    Hi Max,

    What I really liked about your piece THE JAMES LANMAN TOUR, was it’s freshness and realism. Very natural. Plus the whole aspiring musician using little (technical equipment) to create a lot (an album) is always cool.

    However, editing and production value wise was lacking, but hey, I’m an NTSC quality kind of guy. Nevertheless, you have a quality piece that’s very interesting. I would use that as the script, re-shoot it being aware of continuity, pace and using B-roll material for cutaways. Edit it very tight and you have a winner. The main thing is to keep the original feel in there.

    At least that’s my take on it. You had me looking forward to this seriously improvised trip in grandma’s van, as well as meeting the hundreds of cousins. The humor was fresh, funny and you both make very interesting characters.

  46. Michael Brown Says:

    HEADING TO HOLLYWOOD was a GREAT concept. Starving artist pieces always are. I was amazed they only got 1 star. CRFilms, nice job, very creative. I thought your opening was awesome. Good shots, nice B-roll footage, good audio as well.

    Perhaps the only thing I would have changed, is giving our two adventurous filmmakers more obsticles. The more the merrrier. Perhaps two girlfriends set on foiling their trip at every turn so they can come back home, get in the real world and find permanent paying jobs.

    Production values were good except a couple instances when the IRE level was off the charts.

    In all, HEADING TO HOLLYWOOD deserved at least 3 stars, great creativity guys!

  47. Crfilms Says:

    Michael, Thank you for your feedback. I enjoyed your video as well. I also enjoyed your Klondike videos. Very creative. 24 Video is awesome. I’m also involved in that contest. I have 3 videos uploaded. Best of luck.

  48. Michael Brown Says:

    Hey CRFilms,

    Just watched your Klondike Ads, good job, I like the laughs ad the best.

    There were over 1,000 submissions, some really creative stuff, some high production value stuff as well. $100,000 is still $100,000.

    It seems we would have been better off submitting in the earlier deadlines - everybody waited till the end. I think the last segment entries dwarf most of the videos submitted earlier.

    Either way, we have some stiff competition in this one. Best of luck to you!