Video Contest Pitfalls
Normally, I don’t write about other people’s video contests, but this one I couldn’t resist.
Yesterday, TechCrunch blogged about a young man who made a pretty awesome video for a McDonald’s jingle contest. He made it to the finals, and only then someone found out that he is the same guy who a dozen or so years earlier had held up a McDonald’s at gunpoint!
Well, here’s something that’s so ridiculous it couldn’t be made up. McDonald’s teamed up with MySpace to create a new jingle for the 40th anniversary of the Big Mac. The original song (two all beef patties, special sauce, lettuce…) was created back in 1974. Over 1,000 user created songs and videos were submitted - the winner’s jingle becomes the official Big Mac song and will be featured in a McDonald’s Big Mac TV commercial.
Enter 29 year old Tamien Bain, who held up a McDonald’s at gunpoint when he was 14, was convicted as an adult and served 12 years in prison.
I’m not sure whether to laugh or cry, but one thing is for sure. This dude knows how to make a pretty bangin’ video! And he also just discovered a new way of making a video go viral.
July 22nd, 2008 at 9:31 pm
So THAT’s the secret!
I need to break the law!
July 23rd, 2008 at 3:18 am
I’m not sure which is worse…the “chant” or the production quality of the video…That entry had no business making it into the finals, and my guess is that this video wouldn’t go viral if he pulled out his gun again!