We’ve been working very hard on our new project, Poptent. We are very proud of it, and can’t wait to share it with you! For now, we’re just fixing up the bugs and polishing it up nicely. If you’re curious to see what’s going on inside, send me an email and I’ll hook you up with a Private Beta Testing invitation. Just put “Poptent Beta Tester Request” in the subject heading, and I’ll send you the code as soon as I can.
Just a heads up to all of you itching for more assignments… they’re coming! Stay tuned, friends. We’re about to launch something BIG!
Just before we launch Poptent, please allow us to show everyone how far we’ve come in the last few months. Below is our latest press release. Feel free to share!
SXSW is a festival celebrating independent music and film, but in recent years it has become the epicenter for innovation with it’s Interactive festival that’s joined the party. Lots of amazing new products launch at this event and many of the most influencial people in tech come.
We’re getting our foot in the door there as well! But we need your help. We need folks to go vote for our panel discussion suggestions. Here’s how you do it:
Go to http://panelpicker.sxsw.com and sign up (you can sign up several times if you use more than one email address!)
When you get to the master list of session ideas, find Neil’s by entering “Neil Perry” or “XLNTads” into the search box.
You should see two sessions listed: “Top Lessons Learned in Consumer-Generated Advertising” and “How to Make a Brand Friendly Video”
Give them each 5 stars!
Let me know if you have any questions or trouble with the panel picker site. Thanks!
As a brand marketer, you have wisely decided to tap into the ever-growing online pool of consumer talent for consumer-generated video production. But now what? Where do you start?
Before you dive in blindly, it is vital to understand the nature of this new creative world. Consumer-generated video production has evolved to engage the prowess of independent, semi-professional and professional videographers. These can be the guys who do video montages for weddings and bar mitzvahs, but in their spare time, they create high-quality, low-cost video productions. Often, their hobby turns into a desire to grow their expertise and eventually land a full-time job as a commercial producer.
This group of semi-pros is joined by boutique creative shops that are also tapping into the success of consumer-generated video production. They are often trying to break into securing gigs with big brands but haven’t yet had success breaking down the barriers-to-entry imposed by marketing departments and big ad agencies. One of the keys to consumer-generated video success is to listen to and take into account the varying motives of consumer ad creators and videographers to maximize the potential of the channel.
