A couple of things have come up that I’ve been meaning to share with you. First, Neil has an article in MediaPost called “Marketing Differently in a Recessionary Economy“. Here’s an excerpt:
…what’s a marketer to do in this recessionary economy? Go gently into that good night? Of course not! Now is the time for growth and gaining competitive advantage; now is the time to do something different.
First, you better start getting creative, in particular, as it pertains to your creative. Here’s something different — crowdsourcing. Coined by Jeff Howe in a 2006 article in Wired magazine, and blown out in his book of that name, crowdsourcing is the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. It is a method of generating ideas and materials from a broad spectrum of interested bystanders, and using their input to meet business needs.
Crowdsourcing can be used to develop creative to supplement your marketing plan’s needs. There are hundreds of thousands of talented creators online who are young, independent, energetic and excited about your brand. Let them take a stab at filling in the gaps created by budget cutbacks. [read more]
Next, I had the opportunity to be interviewed on the brand new Philadelphia Startup Blog. I believe we are the first company to be featured, so that’s pretty cool, eh?
