If you haven’t seen this brilliant piece celebrating the rise of consumer-generated media yet, allow us to share the love. Internet People! FTW!
Tags: internet people, xlntads, video, fun, humor, inspiration, cartoon, cgm
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Archive for the ‘viral’ Category
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We Love Internet People
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Whole Foods Ill-Fated CGA Campaign
I just came across the WTF? Network - apparently an effort by Whole Foods Market to get some rich media content from engaged consumers to spread around virally (join the club, friends). Unfortunately, they chose one of the most annoying names ever (as Angela Natividad points out on AdRants, “The channel lives up to its acronym, and not in a super-cool way”), and they’ve only garnered 9 videos with 400 views between them all. Perhaps they haven’t put any energy into it.
I was just thinking, Whole Foods should probably just get all their hip employees to make videos about how fun it is to work for them. I’m sure they’d come up with better, funnier and waaaaay cooler concepts than these videos. At least they’d have more focus. Or, better yet, they could contact us and get the XLNTads community to get cracking on producing some really awesome ideas and content.
So far, this is the best the WTF? Network could come up with:
Tags: whole foods market, viral, video, wtf? network, advertising, cga, consumer, video, youtube, xlntads
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Seth Godin on New Marketing
I just came across a great summary of marketing guru Seth Godin’s philosophy of marketing in the 21st Century. Have a look:
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working.
- One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It’s free.
It’s remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this. - The thing that makes something remarkable isn’t usually directly related to the original purpose of the product or service. It’s the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn’t about lying at all. It’s about telling stories that people want to believe. It’s about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences… But most of all, it’s about authenticity.
- Most of all, Godin believes that it’s possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that’s sort of the definition of success, isn’t it?
Also, make sure to check out his essay on What Makes Ideas Viral.
Tags: seth godin, squidoo, marketing, viral, list, advertising, howto, philosophy, web2.0
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
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The Most Genius Viral Advertising Ever!
The Simpson’s Movie is coming out this summer and they’ve just launched an amazingly great viral ad campaign. No videos in here, but man, what a genius behind the concept. One of the best things, creating your own Simpson’s character! Here’s mine, and I love him!
Tags: viral, advertising, simpsons movie, simpsons, avatar
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Fake iPhone is Viral Marketing!