Archive for the ‘creative inspiration’ Category

Creative Inspiration: Hire Zack Galifianakis

Wednesday, July 16th, 2008

Okay, I know - that’s a long shot for 99.9% of you. But I had to think of some catchy title, didn’t I? Well, how about this. I’ll change it to “Creative Inspiration: Surrealistic Humor”. How’s that?

Absolut Vodka did the right thing. They hired Zack and his friends to make some ultra-surrealist humor. And I, for one, was ROFL! Observe:

Hat tip to my brother Dave for IMing this link to me (hey, you got funny commercials? Send ‘em my way!). Watch all three in the series here.

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Creative Inspiration: Crazy Stunts

Friday, June 27th, 2008

Man, crazy stunts. You just can’t go wrong with them! Yes, this is totally fake. But how cool is it?

It’s actually a ‘viral video’ for Gatorade. Not sure how the drink fits into this, but I just love watching it again and again. And sharing with you. Ergo - she’s viral, baby!

[Thanks, AdPulp!]

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Creative Inpiration: Fake Security Camera

Wednesday, June 11th, 2008

This video was all the rage around the Interwebs last week. Turns out, it was a fake. It’s a commercial to promote the director, Timur Bekmambetov’s new film! Crazy, huh?

But man, it sure got me thinkin’… I bet you could to a lot of neat stuff with that ’security camera’ look. Which reminds me, this band made an entire music video with other people’s actual security cameras!

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Creative Inspiration: Cute Kids and Sports

Thursday, June 5th, 2008

I don’t really know how I would classify this ad, but it sure is funny. And cute. And ingenious. And easy to make. I know it’s not in English, but you’ll get it.

[Thanks for the tip, I Have the Info]

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Creative Inspiration: Puppets!

Monday, June 2nd, 2008

Can’t find the star to act in your next awesome commercial? Why not get a puppet to do it? Check out this awesome viral video for Drench Water:

[thanks, Zadi!]

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Where do they find the time?

Wednesday, May 14th, 2008

Okay, this is a little heady, but we think it’s a pretty cool thing to share with you because we really feel like you guys (our community, our blog readers, our clients) are part of this revolution. Pardon me for being a bit evangelical about it, but this sort of thing sure gets us excited!

Listen to Clay Shirky - author, teacher, consultant, Internet evangelist:

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Creative Inspiration: Look, Ma, No Camera!

Monday, May 12th, 2008

This music video for The Bird and The Bee goes to show, you don’t even need a camera these days to make a cool video. Oh, I know, I know, they used their web cam, but still…

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Creative Inspiration: Two Words. Meat Loaf.

Tuesday, April 29th, 2008

Who doesn’t love a good musical? And a bit of family drama. Well, if Meat Loaf is in it, you can’t go wrong! That dude’s a barrel of laughs. But if you can’t get him, the musical-cum-commercial is always a hit.

[Thanks for the tip, Leah!]

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Creative Inspiration: Stop Motion

Thursday, April 24th, 2008

Man, I’m a huge fan of stop motion animation. Especially the pixilation (or ‘live action’) videos made with a still camera. Using a digital camera for this effect is super easy, though setting it up and making the final product look smooth is something else.

Check out Nokia’s new ‘viral’ ad. It’s a really great example of the form (but no, this one was not easy to make):

[hat tip, NewTeeVee]

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Creative Inspiration: Slow-Mo

Wednesday, March 26th, 2008

Boy, this is beautiful, isn’t it?

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Creative Inspiration: Know Your Rights

Tuesday, March 18th, 2008

polaroid.jpg
[photo: impale]

On of my favorite photography blogs, Photojojo just printed this amazing list of legal rights you have when using a camera. If it goes for stills, it also goes for video! Know yr rights, friends. Use these rules to your advantage.

THE TEN LEGAL COMMANDMENTS OF PHOTOGRAPHY

I. Anyone in a public place can take pictures of anything they want. Public places include parks, sidewalks, malls, etc. Malls? Yeah. Even though it’s technically private property, being open to the public makes it public space.

II. If you are on public property, you can take pictures of private property. If a building, for example, is visible from the sidewalk, it’s fair game.

III. If you are on private property and are asked not to take pictures, you are obligated to honor that request. This includes posted signs.

IV. Sensitive government buildings (military bases, nuclear facilities) can prohibit photography if it is deemed a threat to national security.

V. People can be photographed if they are in public (without their consent) unless they have secluded themselves and can expect a reasonable degree of privacy. Kids swimming in a fountain? Okay. Somebody entering their PIN at the ATM? Not okay.

VI. The following can almost always be photographed from public places, despite popular opinion:

  • accident & fire scenes, criminal activities
  • bridges & other infrastructure, transportation facilities (i.e. airports)
  • industrial facilities, Superfund sites
  • public utilities, residential & commercial buildings
  • children, celebrities, law enforcement officers
  • UFOs, the Loch Ness Monster, Chuck Norris

VII. Although “security” is often given as the reason somebody doesn’t want you to take photos, it’s rarely valid. Taking a photo of a publicly visible subject does not constitute terrorism, nor does it infringe on a company’s trade secrets.

VIII. If you are challenged, you do not have to explain why you are taking pictures, nor to you have to disclose your identity (except in some cases when questioned by a law enforcement officer.)

IX. Private parties have very limited rights to detain you against your will, and can be subject to legal action if they harass you.

X. If someone tries to confiscate your camera and/or film, you don’t have to give it to them. If they take it by force or threaten you, they can be liable for things like theft and coercion. Even law enforcement officers need a court order.

So go forth! Use this knowledge to make awesome videos, armed with your rights as an artist.

UPDATE: Zack Scott makes a great point to consider in the comments. You can shoot public places, but you can’t always use those people’s images without their permission. Thanks, Zack!

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Creative Inspiration: Best. Political. Ad. Ever.

Thursday, February 28th, 2008

I just can’t help myself from sharing this with you guys:

I guess my point here is that in this day in age you can make ads out of anything. It’s all about the mashup these days - taking bits and pieces of culture and media and slapping them together in a whole new way. Awesome.

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Creative Inspiration: Michel Gondry

Monday, February 4th, 2008

It’s a no brainer to look to a guy like Michel Gondry for inspiration. The man’s been blowing the doors of visual creativity for years. He’s a genius (see Eternal Sunshine of a Spotless Mind), but how about this awesomeness!? He went ahead and remade his own trailer for his upcoming film Be Kind Rewind. So DIY, so fun, so lo-fi! We love it. See, you don’t need a million bucks to make a commercial. (Thanks for the tip, IndyMogul!)

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Creative Inspiration: Watch the Pros

Tuesday, January 29th, 2008

This is a pretty cool ad for eBay. I found it while watching videos on Firebrand, a new site that hosts a whole gallery of agency-created commercials. It’s an interesting site, showcasing some of the best new ads out there. Most are big-budget, pro-made ads. Have a look around, I’m sure you’ll find something to be inspired by! Just because they use lots of money to make ‘em doesn’t mean you can’t pull of something similar for much less.

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Creative Inspiration: The Viral Mashup

Tuesday, January 22nd, 2008

AOL News did a great job recently mashing up a bunch of viral video memes into a new commercial for their news site. Pretty funny stuff! Really, you can’t go wrong rehashing (or better yet, making fun of) pop culture. I love the tag line, “15 minutes can seem like a lifetime. Catch up with your favorite flashes in a pan on AOL News!” What viral videos do you think would work well as a mashup or a remix for a commercial?

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