Our friend and awesome creator Zack Scott suggested we ask you, the community members, about how you felt about different award amounts for our assignments. We’ve been mixing it up, and we would love to get your feedback.
Tags: awards, video, xlntads, assignments
Just in case you hadn’t noticed the wee lil’ list on the side bar over on the right, XLNTads is all over the place on the interwebs. Why not head on over and share a little love and friend us up? We’re on MySpace, Facebook, YouTube and more.
Oh, and in case you were looking for a little more social media humor, check this out:
[thanks, adpulp!]
Tags: social networks, xlntads, friending, video, humor
Hey gang, just a heads up - we’ve been having some wonky encoder problems up in this joint. We’re working hard on getting all your ProQuo videos through, but some of them hit a snag and we’ve got our tools out and we’re greasin’ her up. Don’t worry, we’ll get all your videos in that are under the deadline. Hang tight!
Thanks. Give me an email if you’re still not seeing anything after today.
In the meantime, why not go watch some of the great videos that are up already? Wow. Impressive stuff, people! Y’all are getting better every time. I can’t wait to see the vids for Searching for Love.
We’re sponsoring this year’s 48 Hour Film Festival in Philadelphia, happening this weekend (click the link to get the full schedule). I get to be on the judges panel, which I’m pretty excited about. If you’re in the area and want to come say hi or be a part of the festivities, please do! Maybe we’ll take some video of the fun and festivities to share with y’all. As always, stay tuned.
Tags: xlntads, 48 hour film, news
[t-shirt design by Ilias Karim]
I’ve been working on updating the sidebar of our blog today, and I wanted to point out that we try to link to our creator’s blogs and sites. If you’ve got one, let us know and we’ll link to you. I’d love to add your blog to our site. And just so you know, I’m an avid blog reader and will probably subscribe to yours, too. Yay! Blog love. Just shoot me an email with your link to mark at xlntads dot com with the subject heading: BLOG LOVE.
We just got a fancy new office in beautiful Wynnewood, PA (see cute, but cloudy photo above). It’s just a hop, skip and a jump from our old office in Conshohocken, PA.
Please note, we have a new fax number!
XLNTads
23 E. Wynnewood Road
Wynnewood, PA 19096
NEW FAX number: (610) 649-2559
Same office phone number: (610) 832-1234
Okay, not really their money, silly. They’re just characters in a couple movies. But we’re coming in quick to the deadline for our Harold & Kumar assignment, and all ten of those $1500 prizes are still up for grabs. Get your video in soon. We’ll start picking the top entries a week from today.
Just for kicks, I wanted to share a great one with you guys. (No, this doesn’t mean they’ve won anything, or that New Line has picked their video, or that they are guaranteed to win. It’s just that I like it and wanted to share because it made me laugh and they did a good job.)
Featured: onespartan’s Obey the Master:
Tags: harold and kumar, new line cinema, xlntads, video, advertising
[This is a message from our acting CEO Neil Perry about our first round of big assignments that have recently wrapped up. Please feel free to comment below!]
At last, we’re able to announce the finalists from our Beta contests on XLNTads. It’s been quite a journey. Congratulations to the five selected creators for ZorbEEZ, the five for Nestle’s 100 Grand Bar, and for the three selected creators from the Unilever Slim-Fast assignment.
The outstanding creative that was submitted during these Beta campaigns has helped us secure assignments with Bud Light, Net 10, New Line Cinema and ProQuo – and many more are in the final stages of contract negotiations. Thank you all for your great work.
It was not easy getting here, and we’ve learned a lot from those Beta programs. For example, we are still waiting for our brands to make a final decision on using creative for advertising purposes. This is frustrating to all of us, for you and for all of us here at XLNTads. We are not even sure when the brands will make their final decision.
But we’ve learned from these challenges. They have truly helped us refine how our assignments play out, both for you our creators and for our clients. In all future programs, there will be a guarantee on the number of creative units that will be selected. We’ve already implemented this: Bud Light has a minimum of three, New Line Cinema and ProQuo have guaranteed to select ten pieces each.
We are insisting that all decisions on selecting creative be made in a timely fashion, less than 30 days from the end of the program. These requirements are being built into the contract we have with all our brands moving forward.
In the coming assignments, we will offer a larger number of ‘seed’ budgets – money paid directly to our top performing creators to get assignments rolling. We will require brands to put up at least $2500 in video budget money spread between select creators upon the launch of a new assignment in addition to the money for selected ads.
Last but not least, we are also testing out a unique added feature to many of our assignments. We will be offering bonus money to selected creators to post and promote their videos on YouTube and other video sites, with the highest views getting paid. We currently have this component included in the ProQuo and the New Line Cinema Harold and Kumar movie assignment.
The message is clear. You folks are producing some wonderful, compelling video creative, and XLNTads is doing all it can to insure that you have the greatest opportunity to earn cash and prizes by participating in our brand-sponsored programs. Please leave any feedback, suggestions or ideas in a comment below, or feel free to email me or one of our Community Managers with your thoughts.
Thanks!
I really wish I had a short answer for you, but this one is going to take a few sentences. Sorry. 
The Beer industry is one of the most heavily regulated and scrutinized industries in the U.S., second only to pharmaceuticals. As a result, our friends at Anheuser-Busch must review each submission carefully before it can be shown anywhere, even in our Gallery. In addition to copyright issues, there are the challenges with having approved, checked out releases; actors that are 25+ years of age; directors that are at least 21 years of age; nothing that can be construed as inappropriate drinking practices; and more.
Add to that the extremely large number of submissions, and the fact that the largest number of those submissions came in on the last two days, and you can see the challenge facing A-B.
Rest assured that every single commercial that has been submitted is being reviewed and evaluated for potential purchase by Bud Light’s legal and brand team. They have completed the purchase process for one, and are reviewing releases on a second purchase, and have a potential list of nearly ten spots that could make it as assignment winners.
Typically, we like to have all our submissions on display during a program, but the upside potential for all of us in appreciating A-B’s concerns and issues huge. Potentially, we can be providing creative support for any number of A-B brands over the coming months. So while I understand your desire to see your work posted, we all need to recognize what’s most important … that a top US brand is buying our creative and probably will do more work with us in the future.
While Nestle continues working on their plan to buy some of your videos, they have selected 5 finalists. All of them awesome, of course. Way to go, everyone! Here they are:
A Grand Discovery - Vanstuke
The Day Lifes Rich - DrewNews
100 Grand and The Real Girl - JasonSager
Classic Hollywood - kbergersen
What’s Wrong with Sarah - metro
Tags: nestle, 100 grand, commercial, xlntads, news
And the Top 5 videos from the Zorbeez assignment on XLNTads as chosen by the good folks at Zorbeez HQ (in no particular order) are… *drumroll, please*
Zorbeez Old School - FreshSqueezedMedia
Super Absorbent Cloth - jhbmw007
Cleans Just About Everything - majordiamond
Bloody Good Zorbeez - Plato33
Zorbeez Eco Friendly - jenneleudtke
Great job, everyone. Congratulations! Fantastic creative work.
Tags: zorbeez, commercial, winners, video, advertising, xlntads
Great news! Daneboe’s video “Ant Dudes” was picked up by Anheuser-Busch to be featured on their budlightdude.com website. Good job, Dane! Fantastic work. Enjoy that $5000.
Remember, the Bud Light assignment deadline is midnight tonight, so make sure you get those videos in by then. We received a whole slew of them over the weekend, many of which have great potential. I’m constantly surprised by the talent of our community. Keep ‘em rollin’, everyone. You’re all doing a fantastic job.
Anheuser-Busch has already selected another video that is in the running, and will certainly be choosing a couple more in the coming week. Stay tuned, as always.
Tags: xlntads, bud light, advertising, bud light dude, video
New assignment alert! It’s ProQuo.com - a new company who’s changing the way you control the junk mail that comes to your house. And guess who made the goofy video for the landing page? You guessed it (don’t laugh too hard):
Can’t wait to see your funny skits, y’all. Let’s see ‘em! Ten people will earn $1500 each, with a bonus package for views. Learn more here.
We’ve got ‘em! It’s with great happiness and satisfaction that I bring you the top videos of the Slim-Fast assignment. Thank you all for your patience, we’re excited with the videos that won, they’re exceptional ads. We did receive so many amazing pieces of creative, I was blown away by how fabulous the work.
The Grand Prize is going to:
desert city - Liberate Yourself
The Second Prize is going to:
jhcprod - A Woman’s Body
The Third Prize is going to:
BlindLyleFilms - Find Your Slim
Congratulations, again, everyone.
Tags: video, advertising, slim-fast, winners, xlntads
Well, it’s time for another update, friends! Sorry for the steady stream of messages on our Bud Light program, but we wanted to convey a couple important things about the assignment.
First of all, Bud Light has already committed to buying the first video and are gearing up to purchase a second for $5,000 each! I will post those spots here as soon as the releases clear for you all to enjoy.
Secondly, speaking of releases… since it’s beer (yay!), Bud Light has to adhere to a lot stricter set of rules than most of our participating brands. Because of that, they need to be extra careful about what goes up online. They want to make sure they have all the necessary release forms on file for all the videos before we post.
If you have made or are making a video for the assignment, be sure to email Liza or me PDF copies of your forms as soon as you can. You can also fax them to (610) 832-1166
That’s it for now. Remember, subscribing to this blog will keep you up to date on all the happenings as soon as they happen!
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