We’re delving into the world of the webisode again! Come check out our newest assignment, Searching for Love. Oh, and check out my super nerdy intro video:
-
Poptent is our new community site where brands and independent video creators connect.
Archive for the ‘our news’ Category
-
New Assignment: Searching for Love
-
Harold and Kumar Finalists
Congratulations to the following videos and their makers! In no particular order, here are the Top Ten videos as chosen by New Line Cinemas. Don’t forget to go see the film when it opens next weekend!
samadej – WWNPHD
onespartan – Obey The Master
jenneluedtke – Crazy Characters
desertcity – Patriot or Terrorist
Whitlash – A Subconscious Endorsement
saw138 – Ask Correctional Carl
GreenSkyMedia – Inspired
JeremiahRa - Save Us
bluecomedytv - Bush Won’t Stop Calling
bigboyco - 420 National Holiday CampaignTags: harold and kumar, commercials, advertising
-
48 Hour Film Festival in Philly
We’re sponsoring this year’s 48 Hour Film Festival in Philadelphia, happening this weekend (click the link to get the full schedule). I get to be on the judges panel, which I’m pretty excited about. If you’re in the area and want to come say hi or be a part of the festivities, please do! Maybe we’ll take some video of the fun and festivities to share with y’all. As always, stay tuned.
Tags: xlntads, 48 hour film, news
-
Bud Light’s Second Pick
I’m excited to announce that Anheuser-Busch bought a second video from our creative community, after first buying Ant Dudes. This time the honor goes to cybel7 for their hilarious Hockey Dude video! Congratulations, Viviana and Gato Productions! Fantastic work.
The folks at Anheuser-Bucsh are still reviewing videos and we should have more news very soon. Thanks for your patience, everyone.
Tags: advertising, commercial, bud light, dude, xlntads
-
Harold & Kumar Have Escaped XLNTads
A couple of updates.
First, we love all your videos for Harold & Kumar! You all did a fantastic job, thanks for participating. I’ve been LMAO over here. We gathered a big selection of our favorite videos and have forwarded them on to New Line Cinema for review. They will be choosing the Top Ten in the next couple of days, and we’ll announce their choices here. Stay tuned.
Second, we’ve noticed a few of you have already uploaded your videos to YouTube. We just wanted to remind you that it’s against the assignment rules to do so before the assignment is over. I know you’re excited to share your work, but you’ll just have to wait a little bit longer. I promise it’ll be very soon - after all, the film comes out on April 25th!
Got questions? Feel free to post your thoughts in the comments below. We’ll answer your questions as best we can.
Tags: harold and kumar, xlntads, video, advertising, news
-
Harold & Kumar’s Money Up for Grabs
Okay, not really their money, silly. They’re just characters in a couple movies. But we’re coming in quick to the deadline for our Harold & Kumar assignment, and all ten of those $1500 prizes are still up for grabs. Get your video in soon. We’ll start picking the top entries a week from today.
Just for kicks, I wanted to share a great one with you guys. (No, this doesn’t mean they’ve won anything, or that New Line has picked their video, or that they are guaranteed to win. It’s just that I like it and wanted to share because it made me laugh and they did a good job.)
Featured: onespartan’s Obey the Master:
Tags: harold and kumar, new line cinema, xlntads, video, advertising
-
The First Bud Light Pick
Great news! Daneboe’s video “Ant Dudes” was picked up by Anheuser-Busch to be featured on their budlightdude.com website. Good job, Dane! Fantastic work. Enjoy that $5000.
Remember, the Bud Light assignment deadline is midnight tonight, so make sure you get those videos in by then. We received a whole slew of them over the weekend, many of which have great potential. I’m constantly surprised by the talent of our community. Keep ‘em rollin’, everyone. You’re all doing a fantastic job.
Anheuser-Busch has already selected another video that is in the running, and will certainly be choosing a couple more in the coming week. Stay tuned, as always.
Tags: xlntads, bud light, advertising, bud light dude, video
-
Killing Junk Mail with ProQuo
New assignment alert! It’s ProQuo.com - a new company who’s changing the way you control the junk mail that comes to your house. And guess who made the goofy video for the landing page? You guessed it (don’t laugh too hard):
Can’t wait to see your funny skits, y’all. Let’s see ‘em! Ten people will earn $1500 each, with a bonus package for views. Learn more here.
-
Slim-Fast WINNERS!
We’ve got ‘em! It’s with great happiness and satisfaction that I bring you the top videos of the Slim-Fast assignment. Thank you all for your patience, we’re excited with the videos that won, they’re exceptional ads. We did receive so many amazing pieces of creative, I was blown away by how fabulous the work.
The Grand Prize is going to:
desert city - Liberate YourselfThe Second Prize is going to:
jhcprod - A Woman’s BodyThe Third Prize is going to:
BlindLyleFilms - Find Your SlimCongratulations, again, everyone.
Tags: video, advertising, slim-fast, winners, xlntads
-
Bud Light Assignment Tips 2
Well, it’s time for another update, friends! Sorry for the steady stream of messages on our Bud Light program, but we wanted to convey a couple important things about the assignment.
First of all, Bud Light has already committed to buying the first video and are gearing up to purchase a second for $5,000 each! I will post those spots here as soon as the releases clear for you all to enjoy.
Secondly, speaking of releases… since it’s beer (yay!), Bud Light has to adhere to a lot stricter set of rules than most of our participating brands. Because of that, they need to be extra careful about what goes up online. They want to make sure they have all the necessary release forms on file for all the videos before we post.
If you have made or are making a video for the assignment, be sure to email Liza or me PDF copies of your forms as soon as you can. You can also fax them to (610) 832-1166
That’s it for now. Remember, subscribing to this blog will keep you up to date on all the happenings as soon as they happen!
-
Bud Light Assignment Tips
We hope you’ve already signed up for our Bud Light “Dude!” assignment. I wanted to mention a couple things to the folks who are participating:
* Bud Light wants to review each video carefully before putting it live on the site. That’s why there aren’t any videos posted there yet. The good thing is that top marketing execs at Anheuser-Busch are watching all your videos! The bad thing is they aren’t live on the site yet. Sorry!
* Bud has mentioned to us that they need people to add a © 2008 Anheuser-Busch, Inc., Bud Light® Beer, St. Louis, MO and “Please drink responsibly” text into their videos. There has been a little confusion about this, I will clarify more as I get more info. They definitely need it in there, though, so plan on adding it.
* The videos we’ve gotten so far are great! One thing to keep in mind, it’s always cool when you take the concept and give it a twist instead of re-hashing the exact same concept. Think creatively! Think outside the obvious.
* One of our community members has already sold a video to Bud Light for $5000! I can’t wait to show you! Details to follow. Get yours in, they’re already picking out ones they like.
* Lastly, if you haven’t done so already, make sure you have your mailing address filled in on your XLNTads profile so we can be sure your checks are going to the right place!
Hopefully you’re all hard at work on these videos. Bud Light is eager to see more great work. Thanks to all of you who’ve submitted so far!
Tags: bud light, xlntads, video, assignment, advertising
-
New Assignment: Harold & Kumar!
Oh yeah, baby! New assignment time! Harold and Kumar are going on another adventure! This time, they get thrown into Guantanemo prison, only to escape and try to make it back home. Check out the trailer:
We’re going to try something a little different with this assignment. There are lots of different ways you can make the vids - 5 different styles to choose from - and a new, experimental payment structure.
New Line Cinema will select 10 videos and pay their creators $1,500 per video. New Line Cinema will also give each selected creator a set of 3 DVD Movie releases.
Since we would like loads of people to see the selected videos, we will also:
- Pay the creators of the top 10 videos $10 for every site that the creative gets posted to by April 14th, 2008, up to 35 ($350 per creator)
- Award three extra prizes for the creators who generate the highest amount of views by April 30th, 2008:
- $2,500 for the video receiving the greatest amount of views
- $1,500 second place
- $1,000 third place
So get to it! There are a lot of cool assets to download, and a bunch of different ways you could make a video. Be sure to read the Creative Brief carefully! The deadline is only a few weeks away! You have until April 13th before the chosen videos are off to the viral races!
Tags: harold and kumar, film, new line, xlntads, advertising, video, viral
-
Anyone Need Some Work?
[UPDATE: Wowza! You guys really wanna work! That's awesome. We've got all the jobs filled already, guys, but thank you for your response. I will respond to each of you individually who emailed me, but hang tight, I got a lot to get through!
In the future, we will try and feed jobs directly to our best creators as often as we can. Stay tuned for more!]
Hi gang, I just wanted to reward all you faithful blog readers with a little offer only you will see. We’ve got a few internal video jobs that need doing and we thought we’d reach out to you to do them. If you’ve got some time on your hands this week (we need ‘em quick!) and would like to earn some extra cash, email me (mark at xlntads dot com) and I’ll give the scoop. Put ‘VIDEO JOB‘ in the Subject: line of your email.
Basically, we’re looking for three short videos made for us to help close some deals with potential clients. They’ll be ’samples’ of what our assignment might produce. We’re looking for three people who can capably produce on one of the following topics.
- * Golf
- * Dating
- * Road Tripping
Want in? Just email me!
-
Get in on Net10’s No Evil!
Just a friendly reminder to get out there and shoot some video of one of the heros you know and get it to our site soon! The Net10 No Evil assignment is ending this weekend. Get your hero’s story in by March 15th for the chance to sell your video for $5000 or get awarded 6 months of free cell phone service!
We’ve got a bunch of good ones in already, but will yours be better?
Tags: news, xlntads, net10, advertising, video
-
The Winners Are… Oops, Hang On
[note: this is a message from Neil Perry, our acting CEO]
Amazing! And that’s not me, that word came straight from the client.
That’s been the consistent comment from our marketing brethren at Nestle’s 100 Grand Bar, from Unilever’s Slim-Fast team, and from the ZorbEEZ group at Vertical Branding.
Amazing.
We’ve been working closely with our marketing partners at these three companies to select the ads they’d like to move forward with, and to award any prizes that were featured. But please be patient.
Clearly, we caught these unsuspecting marketers by surprise with the high quality, incredible production values, wonderful scripting and acting, and generally, by producing some damn fine creative.
Because of this great creative achievement, all three marketers are actively engaged in re-looking at their original plan and are considering bigger and better ways of utilizing your fine work. But that takes time, and corporate work can move painfully slowly at times.
It’s important for you know that those of us at XLNTads are engaged on a daily basis with these companies, reviewing the creative, making recommendations, and considering a broad spectrum of approaches to get as much of your creative product purchased and used as feasible.
I will keep you posted as the process continues. My compliments on some outstanding videos.
