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	<title>Comments for XLNTads Blog</title>
	<atom:link href="http://www.xlntads.com/blog/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.xlntads.com/blog</link>
	<description>innovative advertising, viral video trends, social media</description>
	<pubDate>Thu, 24 Jul 2008 04:01:20 +0000</pubDate>
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		<title>Comment on Video Contest Pitfalls by Timothy</title>
		<link>http://www.xlntads.com/blog/2008/07/22/video-contest-pitfalls/#comment-1035</link>
		<dc:creator>Timothy</dc:creator>
		<pubDate>Wed, 23 Jul 2008 03:18:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=285#comment-1035</guid>
		<description>I'm not sure which is worse...the "chant" or the production quality of the video...That entry had no business making it into the finals, and my guess is that this video wouldn't go viral if he pulled out his gun again!</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure which is worse&#8230;the &#8220;chant&#8221; or the production quality of the video&#8230;That entry had no business making it into the finals, and my guess is that this video wouldn&#8217;t go viral if he pulled out his gun again!</p>
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		<title>Comment on Video Contest Pitfalls by John Holdun</title>
		<link>http://www.xlntads.com/blog/2008/07/22/video-contest-pitfalls/#comment-1033</link>
		<dc:creator>John Holdun</dc:creator>
		<pubDate>Tue, 22 Jul 2008 21:31:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=285#comment-1033</guid>
		<description>So THAT's the secret!


I need to break the law!</description>
		<content:encoded><![CDATA[<p>So THAT&#8217;s the secret!</p>
<p>I need to break the law!</p>
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		<title>Comment on My Road Trip Winners by Dave Larsen</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1032</link>
		<dc:creator>Dave Larsen</dc:creator>
		<pubDate>Tue, 22 Jul 2008 19:36:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1032</guid>
		<description>Jamie, I agree with what you said about Youtube.  But ideally, if this were to happen, I would want XLNTAds to advertise the contest and attract outside audiences.  I too would rather be selected by sponsors or XLNTAds, but clearly XLNT isn't up to the task.  Maybe I would just like a better justification.  Or maybe a compromise, take an open poll into account when selecting.  Or get a panel of judges (that aren't XLNTads)?  That's what real ad agencies do, they pay a small focus group and test their ads on them.  THAT WOULD BE IDEAL.

Again Michael, your optimism about all this is very admirable.  I agree that it is a really amazing site, and it's awesome that we get to be a part of it.  But it's frustrating to me to see this happen to this great site.  I think the general consensus suggests that these choices were poor.

and Nick, read my top paragraph.  A focus group/ panel would be ideal.  Clearly if it were up to voting, everyone would downgrade each other, and there would be synthetic voting.

But what about my top five selections?  Anyone have any top five of their own?</description>
		<content:encoded><![CDATA[<p>Jamie, I agree with what you said about Youtube.  But ideally, if this were to happen, I would want XLNTAds to advertise the contest and attract outside audiences.  I too would rather be selected by sponsors or XLNTAds, but clearly XLNT isn&#8217;t up to the task.  Maybe I would just like a better justification.  Or maybe a compromise, take an open poll into account when selecting.  Or get a panel of judges (that aren&#8217;t XLNTads)?  That&#8217;s what real ad agencies do, they pay a small focus group and test their ads on them.  THAT WOULD BE IDEAL.</p>
<p>Again Michael, your optimism about all this is very admirable.  I agree that it is a really amazing site, and it&#8217;s awesome that we get to be a part of it.  But it&#8217;s frustrating to me to see this happen to this great site.  I think the general consensus suggests that these choices were poor.</p>
<p>and Nick, read my top paragraph.  A focus group/ panel would be ideal.  Clearly if it were up to voting, everyone would downgrade each other, and there would be synthetic voting.</p>
<p>But what about my top five selections?  Anyone have any top five of their own?</p>
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		<title>Comment on My Road Trip Winners by Nick Pfeifer</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1031</link>
		<dc:creator>Nick Pfeifer</dc:creator>
		<pubDate>Tue, 22 Jul 2008 17:07:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1031</guid>
		<description>Well, to the point, if this were a democracy, Late Nite Road Trip would've won easily as it had far more views and attention than any other video (and most videos combined), but XLNT had specific goals.

What I didn't like about Payback Time - and a few of the other videos that had fairly decent production values - is that it was scripted.  XLNT wanted a raw road trip experience and these are basically sitcoms.  In the case of Payback time, There wasn't any road trip sequence at all.  That right there probably didn't land it.</description>
		<content:encoded><![CDATA[<p>Well, to the point, if this were a democracy, Late Nite Road Trip would&#8217;ve won easily as it had far more views and attention than any other video (and most videos combined), but XLNT had specific goals.</p>
<p>What I didn&#8217;t like about Payback Time - and a few of the other videos that had fairly decent production values - is that it was scripted.  XLNT wanted a raw road trip experience and these are basically sitcoms.  In the case of Payback time, There wasn&#8217;t any road trip sequence at all.  That right there probably didn&#8217;t land it.</p>
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		<title>Comment on Creative Inspiration: Hire Zack Galifianakis by John</title>
		<link>http://www.xlntads.com/blog/2008/07/16/creative-inspiration-hire-zack-galifianakis/#comment-1030</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 22 Jul 2008 16:12:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=284#comment-1030</guid>
		<description>"It's not funny!"  I agree.</description>
		<content:encoded><![CDATA[<p>&#8220;It&#8217;s not funny!&#8221;  I agree.</p>
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		<title>Comment on My Road Trip Winners by Michael Brown</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1029</link>
		<dc:creator>Michael Brown</dc:creator>
		<pubDate>Mon, 21 Jul 2008 22:19:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1029</guid>
		<description>Hi Dave,

I appreciate your comments about PAYBACK TIME, and I agree, Jamal's character was....lacking.  I wanted a Chris Tucker/Rush Hour type character, but his execution wasn't even close and had no time to recast.

As a creator I tend to avoid being critical of other's work.  Since we are all working hard to develop our craft.

I'm not on the Brand side of things either so it's not my place to critique either.

I believe XLNTADS is on to something that can be huge.  Good for us, good for them.   I hope they can make some sales off ROAD TRIP, it can only help us.  But that's their job, so I'm not in a position to disparage thier choices either.

When it comes to the work of other's, my peers and co-horts in this industry, if I can't say anything nice about their work, I avoid saying anything at all.  But, that's just me.

I hope you continue to post and make videos on XLNTADS Dave.  And the growing pains comment really refers to XLNTADS/ALL CREATORS as they/we mature as a company/creative force.</description>
		<content:encoded><![CDATA[<p>Hi Dave,</p>
<p>I appreciate your comments about PAYBACK TIME, and I agree, Jamal&#8217;s character was&#8230;.lacking.  I wanted a Chris Tucker/Rush Hour type character, but his execution wasn&#8217;t even close and had no time to recast.</p>
<p>As a creator I tend to avoid being critical of other&#8217;s work.  Since we are all working hard to develop our craft.</p>
<p>I&#8217;m not on the Brand side of things either so it&#8217;s not my place to critique either.</p>
<p>I believe XLNTADS is on to something that can be huge.  Good for us, good for them.   I hope they can make some sales off ROAD TRIP, it can only help us.  But that&#8217;s their job, so I&#8217;m not in a position to disparage thier choices either.</p>
<p>When it comes to the work of other&#8217;s, my peers and co-horts in this industry, if I can&#8217;t say anything nice about their work, I avoid saying anything at all.  But, that&#8217;s just me.</p>
<p>I hope you continue to post and make videos on XLNTADS Dave.  And the growing pains comment really refers to XLNTADS/ALL CREATORS as they/we mature as a company/creative force.</p>
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		<title>Comment on My Road Trip Winners by Jaime Byrd</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1028</link>
		<dc:creator>Jaime Byrd</dc:creator>
		<pubDate>Mon, 21 Jul 2008 21:46:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1028</guid>
		<description>Just for the record, if it was up to voting (or better put - a popularity contests on youtube) I would not be submitting ads to these contests.  I want to be selected by judges or sponsors - not kids or my friends on youtube.</description>
		<content:encoded><![CDATA[<p>Just for the record, if it was up to voting (or better put - a popularity contests on youtube) I would not be submitting ads to these contests.  I want to be selected by judges or sponsors - not kids or my friends on youtube.</p>
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		<title>Comment on My Road Trip Winners by Dave Larsen</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1027</link>
		<dc:creator>Dave Larsen</dc:creator>
		<pubDate>Mon, 21 Jul 2008 21:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1027</guid>
		<description>You know what, I'd actually take Payback time over Price of Admission.  The acting wasn't phenomenal in your video, but the writing was solid.  WORLDS BETTER THAN MIDLIFE.

Let me revise my top five:
Heading to Hollywood
James Lanman Tour
Upstate Abuse Road Trip
Payback Time
Start Spreading the News Road Trip</description>
		<content:encoded><![CDATA[<p>You know what, I&#8217;d actually take Payback time over Price of Admission.  The acting wasn&#8217;t phenomenal in your video, but the writing was solid.  WORLDS BETTER THAN MIDLIFE.</p>
<p>Let me revise my top five:<br />
Heading to Hollywood<br />
James Lanman Tour<br />
Upstate Abuse Road Trip<br />
Payback Time<br />
Start Spreading the News Road Trip</p>
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		<title>Comment on My Road Trip Winners by Dave Larsen</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1026</link>
		<dc:creator>Dave Larsen</dc:creator>
		<pubDate>Mon, 21 Jul 2008 21:13:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1026</guid>
		<description>While I agree with a lot of what you've said, I disagree with your optimistic outlook/critique on the selected winners.  I've specialized in marketing for major brands for a few years now, and I could tell you right off the bat; this will not help sell anything.  The writing and acting in Midlife was awful... I don't think that can be disputed.  If it was good there wouldn't be so many negative comments on this blog.  I might have chuckled to myself once in that whole episode (when he said that pun "footage"), but I didn't laugh once.  I was even put off by it.  Besides, what company would want to promote their brand with this episode/series.  No brand would want to associate themselves with that disgusting boob joke in the beginning of the show.  Let alone this fat old guy with an extremely thick southern accent.

XLNT is just throwing their VC's money in the trash.  There were over 45 submissions, of which most were bad.  But I could easily find 10 better than these.  The audience should be more involved in the selection... WE ARE THE CONSUMER.

I liked Price of Admission...as a filmmaker... but that's not mainstream at all.  The music was awful too.

Now... "Leaving the farm for a road trip" was just terrible.  There is no premise for the road trip.  It's 3 minutes of two cute chicks messing around.

I agree private critiques would be awesome.  But I don't expect that when they have 40 submissions.  What they should be doing is choosing the top 5 and whittling it down with a voting on Youtube.

I would have chosen:
Heading to Hollywood
James Lanman Tour
Upstate Abuse Road Trip
Price of Admission
Start spreading the News Road Trip

That's a wide range of content and each video was entertaining in and of itself.

I don't have any growing pains because I didn't get around to making a video in time... but I'm glad I didn't because look at the winners, and look at the losers.  The losers made better videos but still lost.</description>
		<content:encoded><![CDATA[<p>While I agree with a lot of what you&#8217;ve said, I disagree with your optimistic outlook/critique on the selected winners.  I&#8217;ve specialized in marketing for major brands for a few years now, and I could tell you right off the bat; this will not help sell anything.  The writing and acting in Midlife was awful&#8230; I don&#8217;t think that can be disputed.  If it was good there wouldn&#8217;t be so many negative comments on this blog.  I might have chuckled to myself once in that whole episode (when he said that pun &#8220;footage&#8221;), but I didn&#8217;t laugh once.  I was even put off by it.  Besides, what company would want to promote their brand with this episode/series.  No brand would want to associate themselves with that disgusting boob joke in the beginning of the show.  Let alone this fat old guy with an extremely thick southern accent.</p>
<p>XLNT is just throwing their VC&#8217;s money in the trash.  There were over 45 submissions, of which most were bad.  But I could easily find 10 better than these.  The audience should be more involved in the selection&#8230; WE ARE THE CONSUMER.</p>
<p>I liked Price of Admission&#8230;as a filmmaker&#8230; but that&#8217;s not mainstream at all.  The music was awful too.</p>
<p>Now&#8230; &#8220;Leaving the farm for a road trip&#8221; was just terrible.  There is no premise for the road trip.  It&#8217;s 3 minutes of two cute chicks messing around.</p>
<p>I agree private critiques would be awesome.  But I don&#8217;t expect that when they have 40 submissions.  What they should be doing is choosing the top 5 and whittling it down with a voting on Youtube.</p>
<p>I would have chosen:<br />
Heading to Hollywood<br />
James Lanman Tour<br />
Upstate Abuse Road Trip<br />
Price of Admission<br />
Start spreading the News Road Trip</p>
<p>That&#8217;s a wide range of content and each video was entertaining in and of itself.</p>
<p>I don&#8217;t have any growing pains because I didn&#8217;t get around to making a video in time&#8230; but I&#8217;m glad I didn&#8217;t because look at the winners, and look at the losers.  The losers made better videos but still lost.</p>
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		<title>Comment on My Road Trip Winners by Michael Brown</title>
		<link>http://www.xlntads.com/blog/2008/07/11/my-road-trip-winners/#comment-1025</link>
		<dc:creator>Michael Brown</dc:creator>
		<pubDate>Mon, 21 Jul 2008 13:36:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.xlntads.com/blog/?p=279#comment-1025</guid>
		<description>Dave,

I would tend to disagree with you.  Certainly the three selected cover a huge range of audiences, all were very different.  Midlife was well executed, written and acted as far as I'm concerned.

And Searching for Santa was hilarious!  That was some great outside the box thinking on their parts.  The writers for levoyage are VERY good. And I've been writing material for 11 years, including 4 screenplays, one of which has been produced.

Obviously LeVoyage is onto something.
Obviously LeVoyage has raised the bar.
Obviously XLNTADS likes the creativity LeVoyage brings.
Study those two winners and learn what they did right!

I'm new to XLNTADS and sure, I wish PAYBACK TIME had won or been in the top three.  But such is life.  Go pitch your ideas to an ad agency, they may all be great, but they have to be what the client is looking for.  

Most of the time, they don't even know what they have in mind till they hear some pitches and then something will just ring true for them and boom, you got a contract.

This isn't any different.  Only XLNTADS is being a middle man and finding the clients for us.   If you take a look at the staff, these guys know what they are doing with years of experience in the market.  Nevertheless, your work, everyone's work is being shown and introduced.

What I would like to see is private critiques on each of our submissions so we could LEARN.

This was a tough assignment since we lacked so much information, (which is why I probably limited my involvement to one shooting location).

Lastly, it behooves XLNTADS to pick the three ones THEY believe will be their best foot forward in selling the series.

We all have our own flavor, perspective and opinions, but none of that matters in the world of marketing - IT'S NOT PERSONAL.

Working in the Ad world requires a very thick skin.  You pour your soul into a project only to see it spurned and disgarded.  The day we stop learning is the day we stop being creative.

Consider this nothing more than growing pains!</description>
		<content:encoded><![CDATA[<p>Dave,</p>
<p>I would tend to disagree with you.  Certainly the three selected cover a huge range of audiences, all were very different.  Midlife was well executed, written and acted as far as I&#8217;m concerned.</p>
<p>And Searching for Santa was hilarious!  That was some great outside the box thinking on their parts.  The writers for levoyage are VERY good. And I&#8217;ve been writing material for 11 years, including 4 screenplays, one of which has been produced.</p>
<p>Obviously LeVoyage is onto something.<br />
Obviously LeVoyage has raised the bar.<br />
Obviously XLNTADS likes the creativity LeVoyage brings.<br />
Study those two winners and learn what they did right!</p>
<p>I&#8217;m new to XLNTADS and sure, I wish PAYBACK TIME had won or been in the top three.  But such is life.  Go pitch your ideas to an ad agency, they may all be great, but they have to be what the client is looking for.  </p>
<p>Most of the time, they don&#8217;t even know what they have in mind till they hear some pitches and then something will just ring true for them and boom, you got a contract.</p>
<p>This isn&#8217;t any different.  Only XLNTADS is being a middle man and finding the clients for us.   If you take a look at the staff, these guys know what they are doing with years of experience in the market.  Nevertheless, your work, everyone&#8217;s work is being shown and introduced.</p>
<p>What I would like to see is private critiques on each of our submissions so we could LEARN.</p>
<p>This was a tough assignment since we lacked so much information, (which is why I probably limited my involvement to one shooting location).</p>
<p>Lastly, it behooves XLNTADS to pick the three ones THEY believe will be their best foot forward in selling the series.</p>
<p>We all have our own flavor, perspective and opinions, but none of that matters in the world of marketing - IT&#8217;S NOT PERSONAL.</p>
<p>Working in the Ad world requires a very thick skin.  You pour your soul into a project only to see it spurned and disgarded.  The day we stop learning is the day we stop being creative.</p>
<p>Consider this nothing more than growing pains!</p>
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