XLNTads and Poptent Company Blog http://www.xlntads.com/blog innovative advertising, viral video trends, crowdsourcing creative media Wed, 10 Mar 2010 20:46:45 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Reel of the Month: January/February 2010 http://www.xlntads.com/blog/2010/03/10/reel-of-the-month-januaryfebruary-2010/ http://www.xlntads.com/blog/2010/03/10/reel-of-the-month-januaryfebruary-2010/#comments Wed, 10 Mar 2010 20:46:45 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1150 Due to our busy schedule over the holiday season we decided to combine two months of demo reels into one. And man, we sure did get a TON of amazing reels during this period. You are one talented lot. Didn’t get yours in yet? Feel free to submit yours for March!

Here is the winner of the $500 award for this time, as well as the amazing Honorable Mentions:

January/February 2010’s $500 Reel of the Month Award

Honorable Mentions

]]> http://www.xlntads.com/blog/2010/03/10/reel-of-the-month-januaryfebruary-2010/feed/ New Assginment: 42 Below Vodka http://www.xlntads.com/blog/2010/03/01/new-assginment-42-below-vodka/ http://www.xlntads.com/blog/2010/03/01/new-assginment-42-below-vodka/#comments Mon, 01 Mar 2010 21:35:45 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1143 42 below

We’re very excited to be launching a commercial video assignment for our first spirits brand client, New Zealand’s 42 Below. They’re looking for a 42 second viral video that will help set the brand apart from the traditional vodka category clutter. Do you think you’ve got the chops? Head over and join now.

]]> http://www.xlntads.com/blog/2010/03/01/new-assginment-42-below-vodka/feed/ TurboTax Purchases Poptent-created Commercial http://www.xlntads.com/blog/2010/02/26/announcement-turbotax-purchase/ http://www.xlntads.com/blog/2010/02/26/announcement-turbotax-purchase/#comments Fri, 26 Feb 2010 20:09:03 +0000 Liza http://www.xlntads.com/blog/?p=1139 Turbo Tax just purchased “Turbo Tax Friends Like You” by Qitupstudios for the Friends Like You assignment on Poptent for a tidy sum of $4,000. Check it out!

Also, XLNTads Editor’s Picks are as follows:

First Place: Elle by Chipbhi ($1,000)

Runners Up ($500):
Final Turbo Tax by Adrian Ellis Alarilla

Turbo Tax: Friends at your Fingertips by Sunny Peabody

Congratulations folks!  You did a great job!

]]> http://www.xlntads.com/blog/2010/02/26/announcement-turbotax-purchase/feed/ Top-Flite Purchases 5 Poptent-made Commercials http://www.xlntads.com/blog/2010/02/15/top-flite-purchases-5-poptent-made-commercials/ http://www.xlntads.com/blog/2010/02/15/top-flite-purchases-5-poptent-made-commercials/#comments Mon, 15 Feb 2010 21:19:37 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1130 We’re proud of all 90+ the submissions to the Top-Flite assignment on Poptent. As always we had an amazing turnout of video creators who put some seriously awesome videos up on the site for Top-Flite’s consideration. In the end, the creators of these five commercials take home the gold. Congratulations to all!

]]> http://www.xlntads.com/blog/2010/02/15/top-flite-purchases-5-poptent-made-commercials/feed/ New Assignment: Beck’s Beer http://www.xlntads.com/blog/2010/02/08/new-assignment-becks-beer/ http://www.xlntads.com/blog/2010/02/08/new-assignment-becks-beer/#comments Mon, 08 Feb 2010 20:11:28 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1125 becks-header

Viral video time, everyone! This time, we’re looking for some great videos to help launch the new Beck’s Beer campaign. They’ve got a new label, and we’ve got a brand new assignment. Come check it out and join up here for your chance at getting your commercial licensed for $5000.

]]> http://www.xlntads.com/blog/2010/02/08/new-assignment-becks-beer/feed/ New Assignment: Ben & Jerry’s http://www.xlntads.com/blog/2010/02/05/new-assignment-ben-jerrys/ http://www.xlntads.com/blog/2010/02/05/new-assignment-ben-jerrys/#comments Fri, 05 Feb 2010 21:18:55 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1114 ben-jerrys

I can see you salivating from here! Who doesn’t love a little Ben & Jerry’s, huh? Well now is your chance to spread that ice cream love all over Canada. The newest assignment on Poptent is looking for videos that will play in movie theaters across the Great White North. Good thing is, you don’t need to be a Canuck to enter! But it sure feels good to have our first official Canadian assignment. Woo hoo!

Get all the details and join up here.

]]> http://www.xlntads.com/blog/2010/02/05/new-assignment-ben-jerrys/feed/ New Assignment: FedEx Small Business http://www.xlntads.com/blog/2010/02/03/new-assignment-fedex-small-business/ http://www.xlntads.com/blog/2010/02/03/new-assignment-fedex-small-business/#comments Wed, 03 Feb 2010 15:12:29 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1109 fedex

We’re happy to announce our newest commercial video assignment, Think FedEx First on Poptent. Since pretty much all of you creators are small businesses yourselves, this should be right up your alley. I’m sure you’ll have some fantastic perspective on this one.

FedEx Small Business is asking the Poptent network to create exciting videos that will support the campaign and be delivered to customers through a huge email blast. The message: Small business customers should always Think FedEx First for all of their shipping needs.

Purchased videos will earn $5000 and some great exposure through the FedEx Small Business network. Learn more and sign up for this assignment today!

]]> http://www.xlntads.com/blog/2010/02/03/new-assignment-fedex-small-business/feed/ Atkins Purchases 5 Video Series http://www.xlntads.com/blog/2010/02/02/atkins-purchases-5-video-series/ http://www.xlntads.com/blog/2010/02/02/atkins-purchases-5-video-series/#comments Tue, 02 Feb 2010 16:49:03 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1096 The Atkins 12 Weeks to a Healthier You assignment was definitely one of the hardest assignments to wrap up. The Poptent creators who submitted pilots so obviously put your heart and soul into their webisode! We were touched and frankly, blown away by each and every one of them. It’s not without bittersweet feelings that we announce that 5 video series will go on to complete the 12-week video series and be featured on the Atkins’ web properties.

Congratulations to those 5:

]]> http://www.xlntads.com/blog/2010/02/02/atkins-purchases-5-video-series/feed/ NASCAR Purchases a Poptent-made Commercial http://www.xlntads.com/blog/2010/01/21/nascar-purchases-a-poptent-made-commercial/ http://www.xlntads.com/blog/2010/01/21/nascar-purchases-a-poptent-made-commercial/#comments Thu, 21 Jan 2010 21:08:39 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1083 We’ve got the final word in from the folks at the Auto Club Speedway about the Day at the Races Assignment, and they’ve decided to place their money on a super commercial by creator David Shamban! Congratulations, David on earning $5000 for your amazing - or should I say, AWESOME - spot!

Runners Up

(who are all receiving race tickets, pit passes and parking to the Auto Club 500 in February!):

]]> http://www.xlntads.com/blog/2010/01/21/nascar-purchases-a-poptent-made-commercial/feed/ Poptent Editor’s Picks: Snickers http://www.xlntads.com/blog/2010/01/21/poptent-editors-picks-snickers/ http://www.xlntads.com/blog/2010/01/21/poptent-editors-picks-snickers/#comments Thu, 21 Jan 2010 16:39:07 +0000 Mark Schoneveld http://www.xlntads.com/blog/?p=1074 All of you prolific Poptent creators did a bang-up job on the Snicker’s assignment. We had so many submissions - the most ever, in fact - that we can hardly begin to narrow our ‘editor’s picks’ to just three. We did chose three to win awards, but couldn’t help but recognize a few more honorable mentions. Thank you again for doing such amazing work on this project, we can’t wait to do another!

First Place - $1000

Runners Up - $500 each

Honorable Mentions

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