I started making commercials/short films in May 2006.


Like many actors, I began video-taping/filming for the purpose of building an actors demo/reel. I have been fortunate that a few of my demo projects have turned into 'reel'. I have scored national commercilas for FritoLays (Doritos), and Heinz Ketchup.


I have discovered through my journey a deep affinity for Producing/Directing/Editing.


I regularly remind myself 'not' to fall too deeply for a pet project or sequence to the extent that it blinds me with regard to it's true value. I feel that objectivity is the single most important skill a 'creative' must possess. Without it, even our bowel movements look pretty.


I love making commercials. I like to give the viewer a mini-movie experience while simultaneously promoting the brand.


I hope you like my projects.

Jared