XLNTads - Connecting Brands and Creators

They're talking about us

Our model's getting noticed, in the mainstream and beyond.

• Aug 31, 2010 Video: Nokia Nuron's Twilight Parody Selected from Poptent

  "Back in June, Nokia asked the Poptent community to create a commercial about the Nuron. If you are unfamiliar with Poptent, it is a portal that connects brands with independent commercial videomakers."

• Aug 21, 2010 Amazon Finding Success With Crowdsourced Ads

  "We've been fans of XLNTads for a while, and their Poptent platform has been matching increasingly larger brands with independent commercial producers to great success. And we love featuring good work, like this one which was just bought by Amazon for $10,000."

• May 11, 2010 Neil Perry on 'Pro-Crowd Sourcing' Your Next Viral Video

  "Neil Perry, CEO of XLNT Ads is the first in the DishyMix "Mukety Muck Insights" series recorded on location at ad:tech San Francisco."

• Apr 01, 2010 'Crowdsourcing' gets companies cheap help online

  "For example, XLNTads acts as a middleman between major brands such as Procter & Gamble and Anheuser-Busch and its network of 15,000 videographers. The major brands pay XLNTads a fee to help them find creative types to create online and TV ads."

• Mar 10, 2010 Sea Change

  "Another new concept popping up at ad agencies is the use of 'crowd-sourced' content. XLNTads, a company based in Wynnewood, PA, has created a social network of commercial videographers called Poptent."

• Mar 10, 2010 Poptent's user-generated commercials undercut expensive ad agencies

  "Wynewood-based Poptent, a social network that connects businesses with advertising and marketing creatives, might just turn the video advertising industry on its head."

• Feb 15, 2010 Can anyone make Canadians scream for ice cream?

  "In its first ever Canadian assignment, creative community Poptent is joining forces with ice cream giant Ben & Jerry's for a tasty user-generated content (UGC) video advertisement contest that will make customers drool."

• Dec 08, 2009 Rad on the Web: Rad on the Web event

  "Rad On The Web chronicles the best of the web every Thursday with hosts by Neha Tiwari and Carlos Rodela. You'll learn about the newest, best and most interesting Websites each week."
  
  
  Watch live video from on Justin.tv

• Apr 23, 2009 More companies turning to crowd sourcing, user-generated content

  "There's a trend that's going on right now coined "crowd sourcing," said Neil Perry, CEO of XLNTads (Excellent Ads) based in Wynnefield, Penn. "More and more companies are taking what could be considered routine tasks and releasing them out to a crowd of people, then picking the best result that comes in."

• Feb 18, 2009 The New Reality of TV Advertising

  "There's an untapped space between ads produced by agencies with high-end production houses and those created in someone's basement. It's this gap that a startup company called XLNTads hopes to fill by connecting independent or semiprofessional filmmakers with advertisers looking for low-cost quality video content."

• Dec 30, 2008 Marketing Differently In A Recessionary Economy

  "These sure are tough times for marketers. The economy is tanking. Marketing budgets are under pressure. Consumers, already jaded by the thousands of daily ad messages, are tuning out. Many brand marketers have all but given up on the possibility of growth in this economy."

• Oct 09, 2008 PopTent Brings Filmmakers and Brands Together Online

  "PopTent is a new social networking platform for independent and freelance filmmakers and videographers where they can collaborate on projects and earn income as well. Members (also known as Creators) create their profile as they do on other social networks and showcase their talents by sharing their video online. Potential clients (known as Brands on the site) can hire any member after seeing their profile or work."

• Oct 08, 2008 Poptent Lets Brands Crowdsource Advertising On The Cheap

  "Poptent, a startup that crowdsources advertising to the public, has just launched in public beta. The site allows advertisers and brands to post requests for an ad, which are then produced and submitted by the pool of small studios and videographers that make up the site's members."

• Jul 28, 2008 (Selected, Rarified)-Consumer Generated Ads

  "In the last post, we revisted XLNTads.com, a startup which has finally found two -- and most likely four more -- marketers to run consumer-generated ad contests on their site next month. As acting CEO Neil Perry says, 'We're getting there.'"

• Jul 08, 2008 How Much is that Viral Video in the Window?

  "(This is a guest column by Erik Bratt, director of marketing communications for ProQuo. ProQuo helps consumers eliminate junk mail, and recently hired xlntads.com."

• May 20, 2008 Discover how Philly's own XLNTads could change online video advertising forever

  "The concept is so simple it s almost a no-brainer: Connect the big brand dollars of major companies like Budweiser with the best and brightest of the creative and cost effective independent film/video community."

• Jan 02, 2008 Should Your Customers Make Your Ads?

  "To reduce costs and encourage feedback, small-business owners can experiment with ads created by amateurs instead of professionals

• " /> Dec 09, 2007 "User Generated Online Video Ads: New Start-ups Harness Ad Creators far from Madison Avenue

  "A number of start-ups are building businesses by organizing independent video makers to create online video commercials for national brands."
  
  
  Click To Play

• Dec 09, 2007 XLNTads going after top-100 brands

  "On the last day of Ad:Tech New York Neil Perry moderated a panel on consumer-generated video advertising. Perry is a marketing veteran and CEO of Philly-based startup XLNTads - pronounced as 'excellent ads'."
  
  

• Dec 03, 2007 The New Creative Block: Sites Break Down Barriers

  "Change advertising forever." That modest challenge is the name and tagline of a cleverly animated YouTube video that shows a bored, sleepy TV viewer morphing into a director.

• Jun 29, 2007 XLNTads and Spotzer, two different ways to make ads cheap

  Why spend money to create expensive TV commercials, when you can get users to do the work for you?
  
  Because its downright dangerous, and not necessarily as cheap as it sounds."

• May 21, 2007 Will XLNTads Change the Advertising Game?

  "XLNTads (pronounced "Excellent Ads") hopes to take advantage of a crowd of amateur content producers online to generate advertising spots for big sponsors. It only follows that the first contest is to produce advertising for XLNTads.

• Nov 30, 1999 8 secrets for viral gold

  As a brand marketer, you have wisely decided to tap into the ever-growing online pool of consumer talent for consumer-generated video production. But now what? Where do you start?