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They're talking about us

Our model's getting noticed, in the mainstream and beyond.

  • Marketing Differently In A Recessionary Economy ?> Dec 30, 2008 Marketing Differently In A Recessionary Economy

    "These sure are tough times for marketers. The economy is tanking. Marketing budgets are under pressure. Consumers, already jaded by the thousands of daily ad messages, are tuning out. Many brand marketers have all but given up on the possibility of growth in this economy."

  • PopTent Brings Filmmakers and Brands Together Online ?> Oct 09, 2008 PopTent Brings Filmmakers and Brands Together Online

    "PopTent is a new social networking platform for independent and freelance filmmakers and videographers where they can collaborate on projects and earn income as well. Members (also known as Creators) create their profile as they do on other social networks and showcase their talents by sharing their video online. Potential clients (known as Brands on the site) can hire any member after seeing their profile or work."

  • Poptent Lets Brands Crowdsource Advertising On The Cheap ?> Oct 08, 2008 Poptent Lets Brands Crowdsource Advertising On The Cheap

    "Poptent, a startup that crowdsources advertising to the public, has just launched in public beta. The site allows advertisers and brands to post requests for an ad, which are then produced and submitted by the pool of small studios and videographers that make up the site's members."

  • (Selected, Rarified)-Consumer Generated Ads ?> Jul 28, 2008 (Selected, Rarified)-Consumer Generated Ads

    "In the last post, we revisted XLNTads.com, a startup which has finally found two -- and most likely four more -- marketers to run consumer-generated ad contests on their site next month. As acting CEO Neil Perry says, "We're getting there." "

  • How Much is that Viral Video in the Window? ?> Jul 08, 2008 How Much is that Viral Video in the Window?

    "(This is a guest column by Erik Bratt, director of marketing communications for ProQuo. ProQuo helps consumers eliminate junk mail, and recently hired xlntads.com."

  • Discover how Philly's own XLNTads could change online video advertising forever ?> May 20, 2008 Discover how Philly's own XLNTads could change online video advertising forever

    "The concept is so simple it s almost a no-brainer: Connect the big brand dollars of major companies like Budweiser with the best and brightest of the creative and cost effective independent film/video community."

  • Should Your Customers Make Your Ads? ?> Jan 02, 2008 Should Your Customers Make Your Ads?

    "To reduce costs and encourage feedback, small-business owners can experiment with ads created by amateurs instead of professionals"

  • User Generated Online Video Ads: New Start-ups Harness Ad Creators far from Madison Avenue ?> Dec 09, 2007 User Generated Online Video Ads: New Start-ups Harness Ad Creators far from Madison Avenue

    "A number of start-ups are building businesses by organizing independent video makers to create online video commercials for national brands.

    Video thumbnail. Click to play
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    "

  • XLNTads going after top-100 brands ?> Dec 09, 2007 XLNTads going after top-100 brands

    "On the last day of Ad:Tech New York Neil Perry moderated a panel on consumer-generated video advertising. Perry is a marketing veteran and CEO of Philly-based startup XLNTads - pronounced as "excellent ads".

    "

  • The New Creative Block: Sites Break Down Barriers ?> Dec 03, 2007 The New Creative Block: Sites Break Down Barriers

    ""Change advertising forever." That modest challenge is the name and tagline of a cleverly animated YouTube video that shows a bored, sleepy TV viewer morphing into a director."

  • XLNTads and Spotzer, two different ways to make ads cheap ?> Jun 29, 2007 XLNTads and Spotzer, two different ways to make ads cheap

    "Why spend money to create expensive TV commercials, when you can get users to do the work for you?

    Because its downright dangerous, and not necessarily as cheap as it sounds."

  • Will XLNTads Change the Advertising Game? ?> May 21, 2007 Will XLNTads Change the Advertising Game?

    "XLNTads (pronounced "Excellent Ads") hopes to take advantage of a crowd of amateur content producers online to generate advertising spots for big sponsors. It only follows that the first contest is to produce advertising for XLNTads."

  • 8 secrets for viral gold ?> Nov 30, 1999 8 secrets for viral gold

    "As a brand marketer, you have wisely decided to tap into the ever-growing online pool of consumer talent for consumer-generated video production. But now what? Where do you start? "